Troy-based Meritor Announces New Lineup of Aftermarket Brands for Autos

1513

Meritor, a Troy-based aftermarket parts maker, today announced it will offer a more complete product portfolio with distinct aftermarket brands that includes multiple price points designed to meet customer requirements regardless of the vehicle lifecycle stage.

“Meritor’s comprehensive portfolio delivers the right parts, performance and price for each life stage of trucks, trailers, and busses, offering quality products to lower fleets’ total cost of operation,” says Brett Penzkofer, Meritor’s vice president of aftermarket products. “Parts available through our family of brands are backed by industry-leading Meritor warranties and complete product support to match any performance or cost objective.”

To help customers choose the parts that are right for them, the brands are segmented into Good, Better, and Best price and performance tiers:

In the Good tier, the Mach parts brand are built for customers seeking high-value, delivering quality all-makes parts that improve uptime at affordable prices.

In the Better tier, Meritor, Euclid, and Meritor Reman brands offer top-quality aftermarket parts at more affordable prices.

In the Best tier, the Meritor Genuine brand is designed for newer vehicles still under warranty or for customers who want to maintain original performance and maximize uptime with OEM production parts.

Meritor is one of the few suppliers that manufactures or approves for sale lifecycle aftermarket parts that include support and availability.

Facebook Comments