More than 300 top-selling vehicles of various brands and body styles will be showcased at Detroit’s Eastern Market on Sunday. The sales event is designed to give prospective car buyers an opportunity to kick the tires in a consumer-friendly location.
“Car shoppers want one destination where they can see, feel, and smell top-selling vehicles in a single setting,” says Mark Campbell, CEO of Southfield-based Detroit Trading, the company hosting the event. “Our hometown of Detroit will be a good backdrop for previewing this concept and getting on-the-ground insight and feedback from our prospective clients: in-market car shoppers.”
Campbell says it will soft-launch the concept, called Car.Show, in Detroit, with plans to launch the display in six major markets across the country by the end of 2016. He says the show will have more than 50 makes and models on display, representing more than 50 percent of new car sales for the model year 2015.
In addition, as part of the event, technology hubs will be scattered throughout Eastern Market’s Shed 3. The hubs will offer customers real-time payment estimates and online connections to more than 1,000 regional dealers. Campbell says more than 20 segment specialists will be on-hand offering vehicle and technology demonstrations.
Campbell says Detroit Trading, a developer of technologies and products to connect car buyers and sellers, spent more than a year developing Car.Show. The company interviewed some 5,000 in-market car shoppers and analyzed purchase data from more than seven million car shoppers.
The free, public event will be held on Sunday at Eastern Market from 10 a.m. to 5 p.m.