The Detroit Tigers have decided to employ mobile ticketing as the primary method of entry to Comerica Park for all events this season, starting with Saturday’s TigerFest.
As a result, all PDF tickets, either printed or copied on a mobile phone, will no longer be accepted as a method of entry for Detroit Tigers games at Comerica Park.
The decision follows extensive fan testing and the successful adoption of mobile ticketing technologies in venues across the sports and entertainment industry, including at the Little Caesars Arena, according to the team.
Starting with Saturday’s TigerFest, and continuing through the regular home season, which begins April 4 against the Kansas City Royals, fans can enter the ballpark utilizing the Major League Baseball Ballpark App or the StubHub App to enter the ballpark.
“We have been extensively testing mobile ticketing at both Comerica Park and Little Caesars Arena over the last few years, and have received positive feedback from sports fans and concertgoers,” says Chris Granger, group president of sports and entertainment for Ilitch Holdings Inc. “About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams have already made the move.”
Mobile ticketing allows fans to use their mobile devices as a game ticket, providing access to Comerica Park through a barcode that can be scanned from a device’s screen. The digital technology reduces the chance of fraudulent tickets, allows for convenient online transfer and re-sale of tickets, and provides a user-friendly platform for the online management of tickets, the team explains.
“This industry-wide trend has wide-reaching benefits to fans, including significantly increased convenience and flexibility when it comes to purchasing or transferring tickets to another individual, and adds a uniformed layer of security that ensures your ticket is not fraudulent or counterfeit,” Granger adds.
Fans are encouraged to visit tigers.com/mobiletickets and review the Frequently Asked Questions document, which includes step-by-step instructions on how to set up your account on the Ballpark App, which will ensure your smooth and secure entry to Comerica Park. If fans do not have a smartphone or other accessible device to use for mobile entry, they can visit the Comerica Park Box Office and have tickets printed for them on the day of game. One exception to this policy is for group purchases, which will continue to be printed by the club.
People who already have purchased tickets for the 2019 season, including full or partial season ticket packages, are encouraged to reach out to their dedicated ticket representatives with any questions about mobile entry.