The Z Opens Parking to the Public, Retail Construction to Begin in Spring


The parking garage component of The Z in downtown Detroit — which zigzags from the corner of Broadway and East Grand River to the corner of Library and Gratiot — is officially open to the public, Bedrock Real Estate Services announced Wednesday.

“The feedback (we’ve gotten) has been very positive,” says Dan Mullen, vice president of development at Bedrock. “People are absolutely just blown away by how cool the development is. It’s a parking deck, but it’s been combined with great experiences.”

The 10-story parking garage — featuring 1,300 parking spots, LED lighting, and murals produced by 27 international artists — is part of a development that also includes 34,000 square feet of street-level retail space. Retailers have yet to be announced, but there will probably be least 10 different shops, says Mullen, adding that construction for some of the retailers will begin this spring.

Mullen refers to the building as “the parking garage of the future,” noting it offers ticketless and cashless service, where customers swipe their credit card upon entering and exiting the garage. The structure also features a more modern form of parking validation  — Bedrock employees and future Z retailers can send QR codes to visitors’ smart phones for validated parking.

Even better, the color-coding system will make it difficult for drivers to forget where they parked, Mullen says. “In a lot of parking decks, people get confused of what floor they’re on. We made a point to do a color theme. Let’s say the majority (of the floor) is blue, the elevator cab your in will light up blue.”

Parking at The Z costs $3 for every 20 minutes. On weekdays, there is an $18 maximum for those that enter the structure before 4 p.m., and a $9 maximum for vehicles that enter after 4 p.m. On weekends, there is a $9 maximum each day. Pricing is subject to change on holidays and during special events.