The Village of Rochester Hills Adds American Eagle, Aerie, Announces Expansions

Robert B. Aikens and Associates, owners of The Village of Rochester Hills, an outdoor lifestyle shopping center at the intersection of South Adams Road and Walton Boulevard, has announced American Eagle and Aerie will be joining the shopping center in time for the back-to-school shopping season.
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The Village of Rochester Hills has added American Eagle and Aerie, expected to open before back-to-school shopping, and announced expansions for current retailers Pottery Barn and Evereve. // Courtesy of Wikimedia Commons
The Village of Rochester Hills has added American Eagle and Aerie, expected to open before back-to-school shopping, and announced expansions for current retailers Pottery Barn and Evereve. // Courtesy of Wikimedia Commons

Robert B. Aikens and Associates, owners of The Village of Rochester Hills, an outdoor lifestyle shopping center at the intersection of South Adams Road and Walton Boulevard, has announced American Eagle and Aerie will be joining the shopping center in time for the back-to-school shopping season.

The Village of Rochester Hills is celebrating its 20-year anniversary year and the announcement follows a variety of new signed leases and store openings, including the grand opening of the Von Maur department store.

“We are thrilled to not only be bringing in two more retailers that cater to the younger demographic, but to welcome brands that prioritize and promote self-love and positivity,” says Margaux Keusch, senior director of leasing for Robert B. Aikens and Associates.

“The timing of the openings will coincide with our Fall Fashion focus, and the back-to-school season which will allow for some great shopping opportunities for families and the college students at Oakland University, which is conveniently located across the street.”

American Eagle is a heritage American jeans and apparel brand that offers clothing and accessories, while Aerie provides intimates, apparel, activewear and swim collections for girls. Both retailers are owned by American Eagle Outfitters.

Last year The Village added Shake Shack, Pandora, Sundance Catalogue, and more. Customers can expect additional new store announcements at The Village in the coming months to complement the existing tenant mix.

In turn, Soma, Chico’s FAS’ intimate apparel brand, will join The Village of Rochester Hills this month. Founded in 2004, Soma is focused on “what women want and need.” Soma’s all-women led design team has crafted bras and panties, pajamas, and loungewear.

Eyewear brand LensCrafters, meanwhile, will open an enhanced, state-of-the-art vision showroom that features cutting edge lens and eye exam technology and designer and premium eyewear brands in May of 2022.

Beauty brand Madison Reed opened Michigan’s first full-service Madison Reed Color Bar in May 2022. It offers clients personalized hair color consultations with a professional colorist, and hair color sessions, including touch-ups, gloss and balayage. It will also feature the Unlimited Roots Membership Plan, with unlimited root touch-ups and added perks, discounts on additional services, and retail purchases.

Pottery Barn is expected to unveil its latest store design by the end of the summer, as the home furnishings retailer expands at The Village. Pottery Barn will remain open and operating during the expansion and remodel.

In addition, the contemporary apparel retailer Evereve will move across Village Main, doubling the store size. The expanded outlet will utilize the larger space for adding enhanced merchandise, including a greater assortment of denim, outerwear, and a broader assortment of footwear. The new store location is expected to open in early fall.

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