The District Detroit Launches Mobile App for Little Caesars Arena Visitors


On the eve of Little Caesars Arena’s first event, Olympia Entertainment, Olympia Development of Michigan, and Venuetize today announced The District Detroit mobile app to help fans navigate the venue. The District Detroit spans 50 square blocks, and includes the arena.

Available in the App Store and Google Play Store, fans can use the application to find events, purchase tickets, express order food and beverages, and access navigation through 3-D maps.

“We have launched a “one-stop shop” mobile app that integrates multiple event and location-related activities to enhance the guest experience across The District Detroit,” says Tom Wilson, president and CEO of Olympia Entertainment. “Our selection of Venuetize is the result of our extensive research to find the right technology partner to help us deliver a world-class user experience.”

Beyond Red Wings and Pistons games at Little Caesars Arena, fans can use The District Detroit App to purchase tickets and parking to shows at the Fox Theatre, Fillmore Detroit, and several other venues. Upcoming features include a virtual assistance that will answer guests’ questions and provide direct links to relevant information, as well as a quick incident alert system and account access for season ticket holders.

“We are honored to have been selected by Olympia Entertainment for such an ambitious project and to power their next-generation mobile strategy,” adds Karri Zaremba, co-founder and COO of Venuetize. “Entertainment districts and mixed-use development projects will eventually form the nucleus of ‘smart cities,’ which is exactly what Venuetize’s platform has been designed and architected to serve.”

Founded in 2014, Venuetize is a mobile technology company based in Boston that allows dining, shopping, entertainment, and sports venues to deliver a personalized consumer experience through a mobile platform.