WynnBET, a leading mobile sports betting app from Wynn Resorts based in Las Vegas, has announced a new partnership with the Detroit Lions, its first partnership with an NFL franchise.
As part of the deal, the Detroit Lions will designate WynnBET the official sportsbook and gaming partner of the team, and house the WynnBET Sports Bar at Ford Field.
The WynnBET Sports Bar will open this coming season at Ford Field for fans 21 and older and will be located near section 222 (northeast area). It will feature access to brand ambassadors, live betting lines, and food and drinks onsite. The bar also will be open for major events at Ford Field.
As part of the agreement, WynnBET branding will be visible on the Lions’ mobile app, social media accounts, preseason TV broadcasts, regular-season pregame programming, and in-game radio broadcasts.
In addition to in-stadium signage and the WynnBET Sports Bar, the company will have a large presence outside of Ford Field on gameday, giving fans opportunities to win prizes during Lions Pride Plaza pre-game festivities on Brush Street outside the Gate A entrance.
The company also will be a presenting sponsor of a free-to-play game on the team’s mobile app. Prizes include trips to Wynn Las Vegas, Lions season and single game tickets, Lions shop credit, and free bets within the WynnBET app.
Wynn Interactive is the online gaming division of Wynn Resorts Ltd., offering a collection of casino and sports betting options. WynnBET is set for expansion in 2021 with several pending license applications in process. The company is an Authorized Gaming Operator of NASCAR and a marketing partner of several NBA and MLB teams.
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