Technology Signage Companies Merge to Form FireBolt Group


Two global suppliers and specialists in designing and manufacturing electronic signage and custom marketing media have announced they have finalized their merger. Terms of the deal were not disclosed.

Ann Arbor-based Estrakon Display Technologies, an LED sign manufacturer, and Wixom-based Tec Art Industries Inc., a manufacturer and supplier of promotional signage and materials, have formed a new company, called FireBolt Group.

“What differentiates us from other LED display manufacturers is that we have perfected our proprietary technology enabling us to produce displays that are super bright, slim, lightweight, (and) durable …” says Philip Ochtman, former president and CEO of Estrkon and now the new president and CEO of the FireBolt Group.

Estrakon and Tec Art both had about 12 to 14 employees before the merger in January. FireBolt Group, headquartered in Wixom, now has about 100 employees working at facilities the United Kingdom, and China and 50 in Michigan.

FireBolt Group designs and manufactures LED displays that can be used for point-of-purchase signage, in-store fixtures, exhibits, trade shows, and décor.