Taylor’s Atlas Oil Invests in Birmingham Tech Startup to Manage Delivery


Taylor-based Atlas Oil Co., a fuel supply, logistics, and service company, has invested in the FuelNOW Network, a cloud-based platform that offers delivery metrics and a single-source platform to manage the fuel distribution process. Terms of the investment were not disclosed.

“The ability to manage our carrier network efficiently under one platform is revolutionary, creating major efficiencies in freight validation and customer satisfaction,” says Bob Kenyon, executive vice president and COO at Atlas Oil.

Kenyon says the petroleum industry has many manual processes and different systems to manage the fuel distribution process. With the  new network, he says Atlas can monitor deliveries in real time, as well as automatically complete customer invoicing and reconciliations.

“We’ve been able to speed up our order-to-cash cycle and eliminated many manual processes by digitally capturing our delivery documents,” Kenyon says. “Our team fulfills thousands of deliveries per month and we’re significantly more accurate in our billing and inventory management under the FuelNOW platform.”

Birmingham-based Vixta Solutions developed the fuel distribution platform. The startup has also created platforms for political campaigns, automotive companies, and modular construction.

Atlas Oil has nearly 500 employees and works in many areas of transportation including logistics and fueling for bulk, fleet, and emergency services, among other areas.​