Taubman Survey: Higher Hemlines Point to Improved Economy


A survey released Thursday by Taubman Centers Inc. in Bloomfield Hills says that 47 percent of women expect to see more above-the-knee hemlines in fall fashions this year. As the survey notes, “if the Hemline Index economic theory (which claims) rising hemlines mirror a rising economy is true, then the survey has women predicting light at the end of the economic tunnel.”

The 2013 BlogHer-Taubman Style Study asked women to predict the fall trends, with “Ankle-dusting maxi skirts predicting ‘uncertain times ahead;’ just below the knee indicating ‘cautious optimism;’ above the knee implying ‘light at the end of the tunnel;’ or micro-mini proclaiming ‘good news ahead!’”

Only 10 percent predicted maxi skirts would be in trend this fall. Millennials — those born between 1980 and 2000 — proved to be the most optimistic as they were four times more likely than Baby Boomers to predict micro-mini skirts. 

According to a Taubman spokesperson, the survey last included this question in 2010 and found that the majority of respondants, or 44 percent, predicted skirts falling just below the knee.

The survey was fielded to 1,609 female respondents, ages 18 and older. It also showed that watches are losing interest among female consumers, with 74 percent now relying solely on their smartphone for the time. Also, Millennials are more interested than any other generation of women in wearable technology.

In other news regarding Taubman, the Mall at Partridge Creek in Clinton Township recently added several new stores and restaurants, including the state’s first Alex and Ani retail store, White House|Black Market, Soma Intimates, a larger Victoria’s Secret, Cellairis, the locally-owned Cellar 59 wine bar, Teavana, Sol de Frio, and Subway.

Also, Great Lakes Crossing Outlets in Auburn Hills will host a job fair from 1 p.m. to 4 p.m. Sept. 25. According to the mall’s website, there are job openings at more than 50 of the mall’s retailers.