Taubman Launches Pioneering Shopping and Navigation App


Finding stores, styles, and sales at Taubman’s new Mall at University Town Center in Florida is easier and more personalized thanks to a new mobile app that offers first-of-its-kind indoor navigation technology.

The app is being piloted at the Sarasota mall that opened in October, but is scheduled to roll out to other Bloomfield Hills-based Taubman properties across the nation over the next year.

The free app incorporates real-time, mall-based navigation, remembers favorite stores, and delivers personalized maps, style inspiration, sales, and promotions to shoppers’ phones.

“Our new mobile app changes the shopping experience, bringing mall navigation and personalization to the forefront like never before,” says Ivan Frank, director of digital marketing for Taubman. 

Shoppers can use the technology to locate stores, restaurants, and entertainment options. With Bluetooth on, the Map It screen recognizes a user’s location within seconds and provides step-by-step directions, helping the shopper navigate the way to their next stop.

The app also allows users to save their favorite stores for quick information and a personalized experience. Based on selected favorites, the app will offer recommendations, including a personal “inspiration board.” A shopper can also customize their map so that only their favorite stores appear, Frank says.