Sun RV Resorts in Southfield, owner and operator of more than 175 resorts and campgrounds across the U.S. and Canada, today announced the company-wide rebrand to Sun Outdoors.
The new brand incorporates scenic images, outdoor content, in-depth resort information, and a streamlined booking process.
In addition, Sun Outdoors will soon reveal a new mobile app, original YouTube content, loyalty program, new onsite resort signage to ensure consistent brand and service execution, and adventure-forward brand partnerships.
“We have been in the RV Resort business since 1996 and as our RV portfolio has grown and evolved particularly over the past 10 years, we are tremendously excited to launch our new Sun Outdoors brand,” says John McLaren, president and CEO of Sun Outdoors. “The rebrand builds on the singular platform we have built …
“With our expanded scale, we have created a more consistent identity across our portfolio while at the same time, enhancing the individual resort experiences so that our guests enjoy all that we have to offer and their time at Sun Outdoors always exceeds their expectations.”
Whether it’s a brief staycation, a place to relax all season, or a cross-country RV experience, the company says its goal is for all guests to “Explore Their Sunnier Side,” meaning brighter days, less stress and love for the outdoors. A mix of family-friendly programming and customized local adventures play a role in this.
Given the expansive resort and service offerings, it’s now easier than ever for guests to discover, plan and book new ways to stay at a Sun Outdoors resort. Creation of four sub-brand divisions within Sun Outdoors give guests the flexibility to choose how they want to experience the outdoors.
- Sun Outdoors, for short term vacation resorts, offering travelers expansive grounds, unique amenities, and programming.
- Sun Retreats, for seasonal vacation resorts that attract guests in search of longer stays.
- Sun Resorts & Residences, for 55+ resorts offering long-term active-living amenities and programming.
- Sun Uncharted, for glamping resorts designed for travelers looking for that mystical, picture-perfect backdrop.
“With exceptional resort destinations and service under the new brand, we will deliver brighter experiences for our guests,” says Nick DiBella, senior vice president of operations for Sun Outdoors. “Whether they are looking for a convenient and easy getaway or a longer stay, Sun Outdoors provides options for every type of traveler.”