Chevrolet today announced it is reimagining summer car cruising through a week-long virtual festival — Cruisin’ the USA in your Chevrolet — that celebrates more than a century of the brand’s automotive history.
Hosted on Chevy’s social media channels from Aug. 10-16, the event is designed to take viewers back in time to experience the brand’s heritage of innovation and design.
Each day the festival will present a different theme as well as offer historic footage, guest appearances, trivia, and more. Chevy experts also will provide in-depth looks at some of the brand’s most iconic vehicles housed at the General Motors Heritage Center in Sterling Heights and share their own custom Chevy builds.
The week will kick off with a journey back to 1911, when Chevy was founded by Louis Chevrolet and Billy Durant. Viewers will have access to rare archival photos and videos from the last 109 years showcasing Chevy’s memorable feats. Highlights of the past and present will include technological evolutions of Chevy’s electric vehicles, as well as its trucks and performance vehicles.
“Classic car events have served as a place for us to honor Chevrolet’s deep automotive history and its influence on our present and future with car enthusiasts from around the world,” says Steve Majoros, vice president of marketing at Chevrolet. “Cruisin’ the USA in your Chevrolet is a way for us to keep that spirit alive.”
Children also can join in on the fun by downloading specially designed coloring pages, puzzles, and activities from the Chevy Design School and exploring cool Chevy themes to outfit their Animal Crossing world.
Schedule of Events:
- August 10: The Origins and Innovations of Chevrolet
- August 11: Chevy’s Most Iconic Designs
- August 12: The Proud Truck Tradition
- August 13: The Peak of Performance
- August 14: Team Chevy – A Culture of Winning
- August 15: Chevy’s Heritage – A Fan Celebration
- August 16: Race Day – Cheering on Team Chevy at NASCAR and the NHRA Nationals
To gear up for the event, fans can download a collectable 18×24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R, and 2020 Camaro ZL1.
Founded in 1911 in Detroit, Chevrolet operates in more than 100 countries and sells more than 4 million cars and trucks a year.