Suburban Collection Showplace in Novi to Host Southeast Michigan Auto Show in January

The inaugural Southeast Michigan Auto Show, set to take place Jan. 3-5, 2020 at the Suburban Collection Showplace in Novi, will feature vehicles from 35 domestic and international brands.
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Southeast Michigan Auto Show
The inaugural Southeast Michigan Auto Show will take place Jan. 3-5, 2020 at the Suburban Collection Showplace in Novi. // Photo courtesy of Southeast Michigan Auto Show

The inaugural Southeast Michigan Auto Show, set to take place Jan. 3-5, 2020 at the Suburban Collection Showplace in Novi, will feature vehicles from 35 domestic and international brands.

The event will seek to replace, in several ways, the North American International Auto Show, which traditionally was held in January at the TCF Center (formerly Cobo Center) in downtown Detroit. The Detroit show has now moved to June (see dates at end of story).

The show aims to provide consumers and car enthusiasts with an environment tailored to browsing the interior and exterior of the latest vehicles with hundreds of models spanning from the exotic and luxury brands to the economy segment all under one roof.

“The Southeast Michigan Auto Show is designed to be a consumer driven show with the goals of providing the attendees the opportunity to view vehicles at a pivotal time in the market and to support a critical economic engine to our region – local automotive dealers,” says Blair Bowman, promoter of the Southeast Michigan Auto Show. “The idea is to ultimately connect consumers with vehicles and brands they are interested in purchasing. The intent of the show is to have the cars be the stars and provide a fun and exciting event for the whole family.”

The new auto show will encompass more than 200,000 square feet of exposition space and showcase more brands under one roof than any automotive focused show in the region over the past several years, according to organizers.

Many brands of exotic vehicles and hundreds of vehicles from the current model year in various trim levels will be on display and offer visitors an opportunity to get inside the cars, speak to product specialists on site, and opt-in to receive current information from local dealers and their respective marketing teams.

Domestic brands exhibiting Include: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Harley-Davidson, Jeep, Lincoln, and Ram.

International representation will come from: Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Bugatti, Fiat, Ferrari, Genesis, Honda, Hyundai, Infiniti, Jaguar, Kia, Lamborghini, Land Rover, Maserati, Mazda, McLaren, Mitsubishi, Nissan, Porsche, Rolls Royce, Spyker, Toyota, and Volkswagen.

Other brands may sign on prior to the opening of the show, which will include a Best of Brands exhibit showcasing a featured vehicle from each brand. These vehicles will include top-of-the-line models as well as historical and classic cars.

The event will kick-off with the Cocktails and Cars event, Jan. 3 in the Showplace’s Legacy Ballroom from 5:30-7 p.m. Jazz artist Kimmy Horne, sponsored by Varsity Lincoln of Novi, will perform. A charitable component to this event will be announced at a later time.

A Kids Zone, powered by 96.3 WDVD-FM, with multiple kid-friendly activities will be available for $5 per child for unlimited play.

The show is scheduled to be open from 10 a.m. to 9 p.m. on Friday Jan.3, from 10 a.m. to 8 p.m. on Saturday Jan 4., and from 10 a.m. to 5 p.m. on Sunday Jan. 5.

Ticket prices are $10 for adults (ages 12 and up), $5 for children 6-11, and free for children under 5.

Admissions paid online here between now and Nov. 20 will be discounted when using the coupon code VROOM.

The 2020 North American International Auto Show

  • The Gallery, June 7
  • Press Preview: June 9–10
  • AutoMobili-D: June 9–11
  • Industry Preview: June 10–11
  • Charity Preview: June 12
  • Public Show: June 13–20

For more information on the Detroit Auto Show, visit naias.com.

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