
StockX, the Detroit-based online marketplace and clothing and sneaker reseller, has released its sixth annual Current Culture Index that reveals the best-selling and fastest-growing brands on its platform in 2024 and offers prediction for the year ahead.
“The resale market proved its resilience in 2024, with more than 100 brands closing the year with record sales on StockX,” says Greg Schwartz, co-founder and CEO of StockX. “We’re incredibly optimistic about the year ahead. Whatever 2025 has in store — whether that be new names in streetwear, viral collectibles brands, or a fresh set of players in the sneaker space — our product offering will continue to diversify to serve our customers as new trends take hold.”
In the sneaker category, the StockX report shows that Anta is the fastest-growing sneaker brand on the platform, with NBA star Kyrie Irving’s signature shoe – the Kai 1 – helping it achieve 1,901 percent trade growth year-over-year.
Chinese sportswear giant, Li-Ning (No. 7 fastest-growing), saw sales jump 113 percent in 2024 thanks to Dwayne Wade’s signature shoes. Saucony ranked among the top five fastest-growing sneaker brands on StockX for the first time, landing at No. 5 with 120 percent growth.
The top five sneaker brands – Nike, Jordan Brand, adidas, New Balance, and Asics – maintained their rankings year-over-year from 2023 to 2024. Asics, which knocked Converse out of the top five in 2023, held on to the No. 5 spot and closed 2024 with record sales. Adidas is once again No. 3 on the top-traded list, but the brand diversified its offering: 52 percent of adidas sneaker trades were under the Yeezy brand in 2023, but that number shrunk to 44 percent in 2024.
In the shoe category, for the second straight year, Ugg (No. 1) and Crocs (No. 2) hold the top spots on StockX’s list of best-selling shoe brands. Last year’s releases like the Lowmel boot helped Ugg maintain its top spot, while Crocs’ top releases included a collaboration with Japanese manga series Naruto and a pair inspired by Batman’s Batmobile.
Timberland moved up one spot to become the No. 3 top-traded shoe brand on StockX, after closing the year with more than 200 percent trade growth and setting a new trade record on StockX in 2024.
Polo Ralph Lauren was the fastest-growing apparel brand on StockX last year, with sales up 600 percent year over year. With the emergence of Ralphcore on TikTok, a new generation of consumers has embraced and even redefined what the label stands for.
Newer entrants like Hellstar, Denim Tears, and Revenge are finding success with designs that reference streetwear’s roots – graphic tees, bold colors, and loud prints, according to the report.
The StockX report puts Stanley as the No. 2 top-traded and No. 1 fastest-growing brand in the accessories category. Stanley sales surged 10,000 percent in 2024, fueled by limited-edition collaborations with the likes of Olivia Rodrigo, LoveShackFancy, Starbucks, and Wicked.
Versace also saw a big boost in the accessories category. A surge in demand for Versace’s Biggie sunglasses – named after The Notorious B.I.G. – helped it lock in 1,022 percent sales growth and the No. 3 spot on StockX’s list of fastest-growing accessories brands.
Supreme held on to the top spot as the No. 1 top-traded accessories brand in 2024.
Looking at the top-selling collectibles brands, Lego took the No. 1 spot from Bearbrick, which fell to No. 3 in 2024. Pop Mart secured the No. 2 spot thanks to the breakout success of its viral Labubu character.
Sony maintained its position as the No. 1 top-traded electronics brand on StockX, thanks in part to the new PlayStation 5 Pro and the 30th Anniversary Collection. Finalmouse – a brand known for its limited-edition gaming mice – moved up two spots to land at No. 4.
The report also details several predictions for 2025. StockX says it expects a new set of brands to carve out space for themselves in the sneaker resale market, building on trends from recent years. Additionally, following viral releases like New Balance’s 1906 sneaker loafer, StockX points to an opportunity for more brands to capitalize on consumers’ desire for outside-the-box thinking and design.
In the apparel space, newer entrants like Hellstar and Revenge are seeing rapid growth, suggesting streetwear is not dead as some have reported over the last year. In fact, StockX merchandising experts say they anticipate continued interest in the next generation of streetwear brands. The platform also expects resale prices and price premiums on popular Nike and Jordan Brand releases to show signs of recovery in 2025, assuming the sportswear giant honors its promise to return to a model centered around scarcity.
To view the full report, visit here.