StockX in Detroit Adds Streetwear to Online Marketplace


Detroit-based StockX, the first online stock market for consumer products, has announced the streetwear vertical addition to their ‘new luxury’ marketplace. Streetwear is StockX’s fourth vertical that can be bought or sold anonymously on the platform. Initially, streetwear will exclusively feature the Supreme brand, with other brands to follow.

“Supreme is the biggest name in streetwear and has ascended to one of the top names in fashion,” says Rob Gonzales, a team leader at Streetwear. “Supreme products are extremely limited and sold exclusively through Supreme’s own sales channels, so purchasing at retail price is essentially impossible. At StockX, our goal is to provide a dead-simple method for buying and selling authentic streetwear products at a market price with complete visibility and authenticity – something that, until today, simply did not exist.”

StockX’s mobile and desktop platform allows buyers and sellers to see every bid, detailed historical prices, and real time sales reporting. Each Streetwear product will have one designated page and will be certified as authentic via the StockX validation center.

“Streetwear has been on the ‘stock market of things’ roadmap since day one,” says Josh Luber, StockX CEO and co-founder. “and our sneaker customers have been asking for it for almost as long. We are thrilled that we have landed the kind of talent like Rob Gonzales and we are excited to bring our model to a new category which joins sneakers, watches and handbags.”

StockX was founded by Luber, Greg Schwartz, and Dan Gilbert to be part of the Quicken Loans family of companies in 2016 and employs more than 90 team members.

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