In October of 2023, Stellantis in Auburn Hills created the Pro One commercial vehicles division, and it now provides a third of the company’s 2023 $239.7 billion net revenue.
The result demonstrates the company’s plan to achieve global leadership in commercial vehicles by 2027 is on the right track, says Xavier Peugeot, senior vice president for commercial vehicles business at Stellantis.
Stellantis Pro One incorporates several European and U.S. commercial vehicle brands, including Citroen, Fiat Professional, Peugeot, Vauxhall/Opel, and Ram Trucks.
“Our performance in 2023 reaffirms that Stellantis Pro One is a keystone of Stellantis business around the world,” says Peugeot. “Propelled by the renewal of our entire van lineup and the widest offering of electrified propulsion, Stellantis Pro One is determined to be the most customer-focused product of choice. It is our customers who will drive us to our goal of market leadership by 2027.”
The Pro One is not just a success in Europe, say Peugeot, where it is market leader in both commercial vehicles and BEVs. The Pro One has the top position in light commercial vehicles in South America in 2023 and moved into the number two spot in the Middle East and Africa market with a gain of 7 percentage points.
According to Stellantis, the company is seeing sales growth of one-ton pickups in South America, Middle East and Africa, and India and Asia Pacific, making those regions a prime revenue center for Stellantis.
In the key North America market, Stellantis Pro One rose to the number two position in the van segment with a 20 percent market share, and a number three overall position in the region. These metrics provide a solid base for growth as Stellantis expands its commercial vehicle offerings in the region, including the launch of the Ram ProMaster BEV and the 2025 Ram 1500 pickup, says Peugeot.
Regional highlights include:
Europe 30 Market:
- Commercial vehicle leadership remains unparalleled with market share of more than 30 percent and sales growth of 15 percent vs. 2022.
- BEV leadership with 38.8 percent market share.
- Number one in France with 38.8 percent share, in Italy with 45.5 percent share and Spain with 35.2 percent share.
- BEV leadership in Italy with 47.5 percent share; Germany with 28.2 percent share (up 5.5 points vs. 2022); U.K. with 47.9 percent share; Spain with 48.9 percent share; and France with 44.5 percent share.
India & Asia Pacific:
- Ram posts record sales year in Australia, up 13 percent from 2022.
- Fiat Professional posts record year in the region, up 86 percent, powered by Campervan sales in Australia and Japan.
Middle East & Africa:
- Market share grows to record 21.8 percent, up 7 percentage points from 2022.
- Market leadership in the region includes Turkey, Algeria, Israel, and Tunisia.
- Fiat Professional brand launched in Algeria.
North America:
- Ram brand gains 1.3 percentage points in van market share to 20 percent.
- Ram is number three in the region with 14.8 percent market share.
- In Mexico, Peugeot Partner/Rifter top small van segment with 57 percent market share, up from number two in 2022.
South America:
- Leadership of light commercial vehicle sales with 28.6 percent market share.
- Market leader in van and pickup sales in the region, with 33.7 percent and 30.6 percent share, respectively.
- Fiat is the leading LCV brand in the region with 22.6 percent share.
