Stellantis Lowers Starting Price for 2024 Jeep Gladiator

The Jeep brand of Stellantis in Auburn Hills has set the 2024 Jeep Gladiator’s manufacturer’s suggested retail price in the U.S. at $37,895 (all prices exclude $1,895 destination), $1,725 less than the model it replaces.
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Two Jeep 2024 Gladiators
The suggested MSRP for 2024 Jeep Gladiator lineup, which features Mojave X (left) and 2024 Jeep Gladiator Rubicon X, starts at $37,895. // Photo courtesy of Jeep

The Jeep brand of Stellantis in Auburn Hills has set the 2024 Jeep Gladiator’s manufacturer’s suggested retail price in the U.S. at $37,895 (all prices exclude $1,895 destination), $1,725 less than the model it replaces.

“The new 2024 Jeep Gladiator delivers unmatched capability and value in the only midsize truck that gives customers true open-air freedom,” says Bill Peffer, senior vice president and head of Jeep brand North America.

“This new Gladiator delivers a more refined and technologically advanced interior with available 12-way power seats and improved safety with standard side-curtain airbags for a starting U.S. MSRP less than $38,000 with more content and a lower starting MSRP than the truck it replaces.”

For the 2024 model year, the Jeep Gladiator has 4×4 max towing of up to 7,700 pounds and a payload of up to 1,725 pounds. The interior comes with 12-way power front seats, standard 12.3-inch “Uconnect 5” touchscreen radio, and standard side curtain airbags for the first and second rows.

The new 2024 Jeep Gladiator expands availability of the Off-Road+ system from Mojave and Rubicon models to the Willys model.

The system includes throttle, transmission shift points, and traction control. Off-Road+ was engineered to optimize settings for higher speed conditions, such as sand and mud, and also allow the Tru-Lok rear electronic locking differential to be locked for improved performance. In 4LO, Off-Road+ optimizes settings for low-speed conditions, such as rock crawling.

The 2024 Jeep Gladiator is available in Sport, Sport S, Willys, Mojave, new Mojave X, Rubicon, and new Rubicon X models. Vehicles are arriving at U.S. Jeep dealerships now.