Stellantis, which has its North American headquarters in Auburn Hills, has introduced Pro One, a global program to advance sales of Citroën, FIAT, Opel, Peugeot, Ram, and Vauxhall commercial vehicles.
Stellantis Pro One covers vans, pickup trucks, and micro-mobility options; next-generation electrified propulsion vehicles; fully connected vehicle technologies; and features a connected converter/upfitter ecosystem.
The new initiative is designed to maximize business efficiency, minimize costs, and grow profitability for professional customers, according to Stellantis.
“We are launching Pro One to leverage our undeniable commercial vehicles leadership — six brands, one force, which accounts for one-third of Stellantis net revenues,” says Jean-Philippe Imparato, head of the commercial vehicles business unit at Stellantis.
“As customer expectations grow more complex and diverse, we are here to address each specific need with a dedicated solution. Our mission is to stand side by side with our customers around the world and deliver the products and services that help them thrive.”
With the commercial vehicles business today accounting for one-third of Stellantis net revenues with 1.6 million sales annually, it is hoped that the Pro One strategy will help Stellantis achieve the Dare Forward 2030 strategic plan targets: doubling commercial vehicle net revenues by 2030 compared to 2021, offering a 40 percent electric-vehicle (EV) sales mix and generating $5.28 billion in service revenues.
As part of the Stellantis Pro One launch, a fully renewed van lineup for each brand will be revealed on Oct. 23, featuring second-generation zero-emission powertrains, a unique hydrogen solution, full connectivity, and top-level autonomous driving assistance systems.
In parallel, the product lineup will be reinvigorated in North America with electrified vans and trucks, including the Ram ProMaster EV and 2025 Ram 1500 REV.
Pro One is supported by six pillars:
- Largest product offering in the industry, spanning vans, pickups and micro-mobility.
- Continued zero-emission leadership with complementary solutions, such as hydrogen and retrofit. For the second-generation BEV, more range without compromising the capabilities offered by internal combustion versions.
- Tailor-made and seamless customer experience with more than 20,000 dedicated touchpoints worldwide; a complete charging ecosystem offered by Free2move Charge to deliver tailor-made and seamless EV charging and energy management to customers, anywhere and in any way, including hardware, software, installation, and services; and competitive financial offers through Stellantis Financial Services.
- New digital converter/upfitter ecosystem to reduce lead time.
- 100 percent connected services: All vans and pickup trucks connected and activated by end of 2023, benefiting from software features.
- Global manufacturing footprint with 15 commercial vehicles plants in Europe, North America, South America, Middle East and Africa to support the global ambition.
Stellantis states it leads the industry in commercial vehicle sales in enlarged Europe with a 31 percent market share and in South America with 28 percent market share. It’s No. 2 in the Middle East and Africa and No. 3 in North America. With a fully electrified van lineup since 2021, Stellantis is the leader in commercial BEVs in enlarged Europe with more than 40 percent market share, as well as a technology pioneer with hydrogen and alternative fuels.
The Pro One strategy also is piloting a retrofit program with Qinomic, leveraging Stellantis’ circular economy expertise, which aims to extend the life span of existing internal combustion van fleets via an affordable, trustworthy electrification conversion.
Stellantis says it has more than 20,000 global sales and service touchpoints to support fully immersive, tailor-made partnerships with customers through its network of sales and service advisors and extended open hours. With the Pro One 360-degree approach, brand product specialists and content advisors can help professionals select the vehicles, equipment configurations and services that best match the task.
With its customer-centric mindset and in line with market trends, Stellantis says it will offer a new dedicated, factory-built version of the large delivery van, with equipment and features aimed at improving efficiency of drivers, including a roll-up door at the back and a pocket door.
Leveraging 400 existing global partnerships in 34 countries, Stellantis links converters and upfitters — who represent 50 percent of Stellantis commercial vehicle sales — with customers, retailers and the manufacturer in a seamless digital customer journey to reduce production and delivery lead times.
The integrated approach includes giving converters and upfitters shared access to a fully digital ecosystem. Electrifying conversions, converters and upfitters will also take advantage of the new e-Power Take Off (ePTO) innovation, which uses the installed energy of the vehicle instead of adding additional batteries.
With a target of more than $5 billion in services revenue as one of seven accretive businesses in the Dare Forward 2030 strategic plan, Stellantis will have 100 percent of its new vans and pickups connected by the end of 2023 with over-the-air updates from 2026 onward.
This updated capability and connectivity enable new services packs, focused on business continuity and efficiency, with the final goal to reduce fleet downtime and total cost of ownership. Packs will offer services, such as digital maintenance monitoring, eco-drive coaching, task management and charge management software, to optimize EV fleets and real-time driver alerts.
“The renewal of the entire Stellantis van range, based on second-generation electric offerings, along with the electrification of four pickups from 2024 onward, are at the heart of the Pro One project, based on a 360-degree, customer-centric approach and ambition to reinforce our international leadership in commercial vehicles,” says Xavier Peugeot, senior vice president of Stellantis commercial vehicles business unit.
