The Jeep brand of Auburn Hills’ Stellantis has constructed the tallest and steepest Jeep Mountain in Detroit Auto Show history.
The display is part of Camp Jeep, which will include new elements and more fun, according to the automaker. Camp Jeep and Ram Truck Territory are free to auto show attendees and will be open to the public during the 2023 Detroit Auto Show, Sept. 16-24.
Professional drivers will navigate show attendees through a 32,000-square-foot interactive course, including a new off-camber bridge that stands 12 feet tall, reaches 70 feet in length, and is 50 percent taller and 50 percent longer than the previous off-camber bridge.
Also new this year is the Jeep crevasse, a 40-foot-long and 10-foot-tall off-road obstacle fabricated from 96 timbers that measure 8 inches by 8 inches by 8 feet with a 90-degree V-shape. This obstacle is designed to highlight Jeep 4×4 maneuverability and suspension as the vehicle is suspended between the two side walls navigating over the timbers. Forty potted trees from the display will be donated to Detroit-area charities after the auto show.
One of Camp Jeep’s “most exhilarating” features is the 23-foot mountain with 40-degree ascent/descent angles.
For the first time at the Detroit Auto Show, the Jeep brand will feature a kids’ course where kids can drive their own Jeep 4xe Power Wheels. The new Camp Jeep Kids’ Zone also will feature a 26-foot climbing wall for adventure enthusiasts.
Consumers will be able to explore the track and learn more about Jeep 4xe electrification, Jeep customization/personalization, social media opportunities, concept vehicles, and more. It is anticipated that more than 25,000 people will ride the Camp Jeep track during this year’s show.
Vehicles available for rides include the Jeep Wrangler Rubicon, Jeep Wrangler 4xe, Jeep Wrangler 392, Jeep Gladiator Rubicon, Jeep Grand Cherokee 4xe Trailhawk, Jeep Grand Cherokee L Overland, and Jeep Grand Cherokee L Summit Reserve.
Jeep will reveal the new 2024 Jeep Gladiator 4×4 at 11:05 a.m. in the Jeep display. The reveal is available to watch virtually here.
Ram Truck Territory also will be part of the Stellantis exhibit at the Detroit Auto Show. It will feature a 30,000-square-foot “ultimate in-truck adventure,” which demonstrates the power and capabilities of the Ram Truck brand vehicle lineup. Professional drivers will navigate attendees through the interactive course in both the Ram 1500 light-duty and 2500/3500 heavy-duty trucks. It is projected that 20,000 rides will be given.
New for 2023, auto show attendees will experience the articulation capabilities of Ram trucks as they navigate around a pair of convex wedges at 26 degrees. Guests will feel the traction and experience hill descent technology on the Ram Mobile Mountain, an 18-foot-tall, 30-yard-long mountain.
Off-road test drives will be given in the following Ram vehicles:
- Ram 1500 Rebel
- Ram 1500 Limited
- Ram 1500 Limited GT
- Ram 2500 Rebel
- Ram 2500 Power Wagon
- Ram 2500 Limited
- Ram 3500 Limited
In Related News: Rockford-based Merrell, a hike and outdoor footwear brand, and Jeep announced they will launch the Merrell Moab 3 Mid x Jeep – a hiking boot built on the heritage of the two icon in brands.
The limited-run Merrell Moab 3 Mid x Jeep brand boot will be available for purchase on Oct. 16 in eight countries in both men’s and women’s sizes. To sign up for launch notifications, visit merrell.com/jeep. The boot is offered in three colorways, touting popular Jeep brand coat names: Sarge Green, Sting Grey, and Hydro Blue.
The Jeep brand team will preview the boot at the Detroit Auto Show.
“Adventure meets adventure with the ‘Merrell Moab 3 Mid x Jeep’ collab, and we’re thrilled to work with an iconic partner like the Jeep brand whose legacy has so much alignment to our own history on the trail,” says Lindsey Lindemulder, senior director of brand marketing for Merrell. “The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence.”
“Moab, Utah, is the Jeep brand’s preeminent playground, and it’s only fitting we honor it with the landmark designs featured in the Merrell Moab 3 Mid x Jeep,” says Kim Adams House, head of licensing and merchandising for all Stellantis brands. “The craftsmanship you expect, know, and love in our vehicles is matched in this trail-rated boot.”
For more information, visit merrell.com.
