The Jeep brand of Stellantis in Auburn Hills is debuting the 2024 Wrangler 4xe Jeep Beach special edition and the first 2024 Gladiator Jeep Beach special edition at the Jeep Beach 2024 gathering April 19-28 in Daytona Beach, Fla.
“Jeep Beach week in Daytona Beach is one of the biggest Jeep enthusiast events in the U.S.,” says Bill Peffer, senior vice president and head of Jeep brand – North America. “Last year, more than 225,000 Jeep fans and 25,000 Jeep SUVs and trucks attended, and the event is set to be even bigger this year.
“The new 2024 model-year Wrangler and first-ever Gladiator Jeep Beach special editions are loaded with all the beach-ready content our customers tell us they want, so it’s a great opportunity to deliver these two new beach-ready Jeep 4x4s, customized from the factory, at this special weeklong event.”
The 2024 Jeep Wrangler Jeep Beach 4xe is based on the Willys 4xe model and powered by the 4xe powertrain. It comes with a list of standard and special-edition equipment:
- Body-color hardtop.
- Hardtop headliner.
- Sunrider Fliptop.
- Mopar Katzkin leather seats embroidered with Jeep Beach.
- 3-inch touchscreen radio.
- LED headlamps and fog lamps.
- Forward collision warning.
- 33-inch all-terrain tires.
- Steel rock rails.
- Rear-locking differential.
- Off-Road+ mode.
- Trailer tow and programmable auxiliary switches.
The 2024 Jeep Wrangler Jeep Beach, limited to 500 units and available for order this month, is priced at a U.S. manufacturer’s suggested retail price (MSRP) of $60,395 (all prices exclude $1,895 destination charge).
To celebrate Jeep Beach 2024 in Daytona Beach, the Jeep brand will build 250 Gladiator Jeep Beach vehicles, the first time the brand has commemorated the annual event with a Gladiator special-edition model.
The 2024 Jeep Gladiator Jeep Beach, limited to 250 units and available for order this month, is priced at a U.S. MSRP of $50,495 (all prices exclude $1,895 destination charge).
In Other Jeep News, the brand is headed back to Moab, Utah, for the 58th annual Easter Jeep Safari, scheduled for March 23-31. Jeep is expected to bring several unique purpose-built vehicles to demonstrate Jeep 4×4 capability.
For nearly six decades, thousands of Jeep enthusiasts have gathered to take part in one of the largest off-road gatherings in the world, hosted by Moab’s Red Rock 4-Wheelers club.
Jeep will unveil several “trail markers” leading up to the event to provide clues for what’s in store for this year’s Easter Jeep Safari lineup as the safari approaches.
