Birmingham-based Skinny Butcher, a plant-based brand, announced its restaurant-quality line of Crazy Crispy Chick’n Breasts, Tenders, Nuggets, and Patties is now available throughout Michigan at Costco Wholesale, all Gordon Food Service outlets, and SpartanNash corporate stores.
Founded by Dave Zilko, Mike Griffin, and the late Jack Aronson — whose wife, Annette, remains active with the company — Skinny Butcher also is offered at independent markets via Lipari Foods’ distribution network of more than 700 stores in 27 states.
The alternative chicken lineup originated when Aronson adopted a vegan diet after being diagnosed with cancer in 2018, the same time that plant-based food offerings began gaining in popularity.
Skinny Butcher uses a vegetable fiber strain Aronson discovered in Italy combined with pea protein, a proprietary spice blend, and a special double breading method, giving Skinny Butcher products a signature crunch. The products do not contain soy or palm oil.
“Skinny Butcher has the crispiest, closest to real fried chicken taste and texture on the market,” says Zilko. “Our exclusive double breading process packs a crunch consumers won’t experience with any other breaded chicken or plant-based chick’n product.”
The company is striving for a skinnier carbon footprint with its plant-based products, and it states the sustainability factor compared to real chicken uses 96 percent less water, 97 percent less land usage, and 86 percent less greenhouse gas emissions.
The company’s eight-count, two-pound box of Crazy Crispy Chick’n Breasts at Costco retails for $13.99. The suggested retail price for Skinny Butcher Crazy Crispy Chick’n Nuggets, Tenders, Patties, and Breasts packages in conventional retail stores is $5.99.
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