Simon Group Holdings in Birmingham and its Portfolio Firms Partner on Modular Housing


Birmingham-based Simon Group Holdings (SGH) companies VESTA Modular and Atlas Oil today announced they have partnered to establish a modular housing solution for Atlas’ frac and rig business in Odessa, TX.

SHG reports the modular housing units from VESTA are a cost-effective solution for Atlas team members in rural areas of west Texas that have limited housing or hotel options. VESTA will provide apartment-style modular buildings that include all furnishings to provide the Atlas team members with a better alternative to the traditional “man camp” set up.

“With our available fleet assets and ability to provide turnkey housing solutions, we offer a unique service to the oil field industry,” says Billy Hall, COO of VESTA Modular. “The convenience of our ready-to-deploy modular units has proven to save companies like Atlas a lot of time and money.”

The company’s modular housing units are designed to provide the same comforts one would enjoy at home; including full kitchens, large living areas, comfortable sleeping arrangements, regular electrical and water hookup, and more. Though the units provided for Atlas are meant to be a long-term solution, the benefit of the units being mobile means that they can be easily moved if the project was relocated or used as a permanent solution as necessary.

“Collaborating with a fellow SGH company to invest in our team and optimize our growing market in the Permian Basin provided a unique opportunity to streamline our operations,” says Tim Speed, director of operations support at Atlas. “The Odessa market is competitive, and I know our guys are looking forward to having a nice place to call home as part of the Atlas family.”

Construction at the Odessa site began on July 9th and is expected to be completed by mid-September.

“This collaboration between two of our operating companies is a great example of collaborative innovation between SGH team members and what I call 1 + 1 = 11,” says Sam Simon, founder and chairman of Simon Group Holdings.

“Many synergies exist within SGH, especially between Atlas and VESTA; which we’ve seen previously when the two companies collaborated to provide temporary housing during the 2017 hurricane season. We believe our ability to connect the dots between our team members and companies gives us a leading advantage in the marketplace.”

VESTA Modular is a portfolio company of Simon Group Holdings’ private equity growth fund Soaring Pine Capital in Birmingham, and offers turnkey permanent and temporary modular construction solutions for sale or lease across North America.

The company provides modular solutions, for sale or lease, to the educational, hospitality, multi-family, assisted living, institutional, Government, healthcare, workforce housing, office, disaster recovery and storage industries with an emphasis on quality, comfort, and safety.

Headquartered in Taylor, Atlas Oil offers single-source solutions for fuel, transportation, and logistics and is one of the largest fuel distributors in the country, delivering more than 1 billion gallons of fuel annually to customers in 47 states.

The company also has a real estate division and is engaged in transportation logistics and fueling including bulk, fleet, event, onsite, emergency response, and oilfield services

Simon Group Holdings was established in 1985 with the founding of Atlas Oil Co. by Sam Simon. SGH has over 120 companies and direct investments, 3,000 customers, and 1,000 employees.

SGH has interests in comprehensive energy solutions; fuel supply; oil field services; logistics and transportation; real estate; private equity; technology services; aerospace and defense; and turnkey modular solutions.

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