Shinola in Detroit Debuts Automatic Flagship Timepiece

Shinola in Detroit has launched an automatic version of its flagship watch, the Runwell Automatic, which builds on the original that debuted in 2013.
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Runwell Automatic
Detroit-based Shinola’s Runwell Automatic builds on the original from 2013 and will be available in April. // Photo courtesy of Shinola

Shinola in Detroit has launched an automatic version of its flagship watch, the Runwell Automatic, which builds on the original that debuted in 2013.

The new watch will retail for $1,095, which includes several leather strap styles, while bracelet styles, available for $1,295, will be available in April at Shinola stores and Shinola.com.

The New Center-based timepiece manufacturer says the automatic version of the Runwell has been on the drawing board from the beginning, and that this is an “evolutionary moment for the brand.”

The Runwell Automatic includes micro-tracking, a printed dial, and a caseback with a window that shows the inner workings of movement, called the Sellita SW200-1, says Tom Kartsotis, founder of Bedrock Manufacturing, Shinola’s parent company. “This Swiss automatic movement drives the hours, minutes, seconds, and calendar aperture function,” he says. “Twenty-six jewels help reduce friction to maintain accuracy, and the timepiece features a 38-hour power reserve.

Available in 39.5mm and 45mm, the polished case features a pumpkin crown and double-domed sapphire crystal. The domed case back features a sapphire exhibition window to give outsiders a view of the rotor, adorned with the signature Shinola bolt, oscillating in the movement.

The Runwell Automatic is delivered in a rectangular cherry oak box featuring a certificate of authenticity with handwritten details. The timepiece rests on a velvet-textured insert that keeps the timepiece secure and protected from scratches.

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