Detroit-based Shinola, the American-made purveyor of watches, bicycles, leather goods, and home furnishings, today announced it will begin to offer earrings, bracelets, and necklaces designed in partnership with the jewelry designer Pamela Love.
“We are excited to work with Pamela on expanding our product offerings to include jewelry,” says Tom Kartsotis, founder of Shinola. “We believe this partnership positions us to build a unique capability to manufacture jewelry in America and to create additional jobs.”
A New York City native, Love began making jewelry in her Brooklyn apartment in 2007. Since then, she has won an award from the Council of Fashion Designers of America, was the Vogue fashion fund runner-up, and has opened a production facility and design studio in Manhattan’s garment district.
“Shinola is a brand that has been on my mind since it first launched,” Love says.
The first collection will include earrings, necklaces, and bracelets in metals such as sterling silver and 14 karat gold. The collection will be available in Shinola stores and through select wholesale partners in November. Individual jewelry pieces will range in price from $200 to $2,000.
The announcement comes as Shinola begins to expand its offerings to include other types of jewelry besides watches. The company currently offers rings, bracelets, and necklaces created in partnership with Beth Macri, a New York City-based designer that uses advanced software and 3-D-printed technologies in her design process.
In turn, Shinola doubled the size of its flagship store in Detroit’s Midtown district in November, creating more room to preview merchandise, access a reference library, and visit an in-store café. Shinola, founded in 2011, plans to add a second store in Chicago, as well as three retail outlets in the greater Los Angeles market this year.