Shinola Creates Limited Edition Longhorn, Sooner Watches for Neiman Marcus

Detroit’s Shinola has created a limited-edition collection of Detrola watches featuring the colors and logos of the University of Texas Longhorns and the University of Oklahoma Sooners for Neiman Marcus, the Dallas-based luxury retailer.
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Shinola University of Texas Longhorns watch
Shinola has created a limited-edition University of Texas Longhorns watch for Neiman Marcus. // Photo courtesy of Shinola

Detroit’s Shinola has created a limited-edition collection of Detrola watches featuring the colors and logos of the University of Texas Longhorns and the University of Oklahoma Sooners for Neiman Marcus, the Dallas-based luxury retailer.

The collection that pays homage to the historic football rivalry between Texas and Oklahoma, otherwise known as the Red River Showdown, that will be played on Oct. 12 at Cotton Bowl Stadium in Dallas.

With only 250 watches in the collection, prices at $395 and will be available in late September. They will be sold in seven Texas Neiman Marcus stores as well as online.

“Neiman Marcus has always looked for opportunities to engage with and celebrate our customers’ passions and interests,” says Russ Patrick, senior vice president and general manager of home and men’s and children’s products for Neiman Marcus. “And, as a Texas-based brand, we were thrilled to have the opportunity to partner with Shinola this year to create a beautifully crafted, exclusive unisex watch collection in celebration of the historic rivalry between the University of Texas and the University of Oklahoma.”

Shinola launched Detrola in late August. It is a 43mm modern watch built with high-grade components and “clever” engineering. Each watch in the collection features a flexible, quick-release silicone strap in a variety of vibrant colors. The cases are constructed from TR90 resin, a lightweight and resilient material that is easy to color yet can clearly show the Detroit-built Argonite 705 movement inside when left transparent. K1 crystal, the cover of the Detrola watch dial, is classified as the hardest, most durable mineral crystal with scratch resistance.

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