Crate and Barrel based in Northbrook, Ill., and Shinola in Detroit have announced a partnership to launch the Shinola for Crate and Barrel Collection, an extensive new line of designed furniture and accessories, available for purchase now exclusively at Crate and Barrel.
The 115-piece collection features clean-lined furniture pieces crafted from Forest Stewardship Council-approved American hardwood, geometric motif pillows, woven leather lighting, home office décor, and more.
“This collaboration naturally blends our brands’ mutual love of great design and honors the luxury hand-crafted quality Shinola stands for,” says Sebastian Brauer, vice president of product design and development at Crate and Barrel.
“This collection is built for the way people want to live; design-forward, clean lines and quality materials with a relaxed vibe- creating that perfectly worn, lived-in feeling customers come to Crate & Barrel for. We know customers will be inspired by the soul and quality of this unique collection.”
The limited-edition Utility Chair featuring retro plaid upholstery and the hotel bed brings the hotel room feel to the home bedroom. Other products include scented candles, unique lamp designs, a jumbo steak knife collection, and a Shinola Detroit edition Monopoly board game set. Prices range from $24 to $4,299 and is available online as well as in person at Crate and Barrel stores across the country.
“We at Shinola are always excited to partner with other storied American brands – our partnership with Crate & Barrel might be our most exciting collaboration to date,” says Shannon Washburn, CEO of Shinola. “Expanding into the home category was always part of our strategy, it is a natural progression for us – based upon our success with turntables and clocks as well as in the hospitality space with the Shinola Hotel.
“To be doing this project with a home design brand of the magnitude of Crate & Barrel makes the project even more special. The collection is a perfect exemplification of Shinola and C&B’s commitment to beautiful design & quality goods.”
Many items, including the Utility Coffee Table, Runwell Executive Desk, Runwell Bookcase, Hotel Bed, and more are BIFMA compliant. BIFMA is an organization that sets the standards for furniture comfort, safety, sustainability, and durability.
In conjunction with the collection launch, Shinola is opening its first-ever Shinola Home retail location in midtown Detroit next to the brand’s flagship store. Customers will be able to experience the collection and purchase remotely via Crate & Barrel’s site or be directed to the neighboring Twelve Oaks Crate & Barrel location.
