Shades of Pink to Benefit Financial Burden of Breast Cancer


In a unique partnership, Lolly Ella Jewelry in West Bloomfield and Lingenfelter Motor Sports in Brighton are teaming up for a first-of-its-kind event to benefit women with breast cancer.

Lingenfelter Motor, a collection of more than 150 cars owned by Ken and Kristen Lingenfelter, will open its doors from 10 a.m-5 p.m. Oct. 12, to benefit the Shades of Pink Foundation, a nonprofit formed to ease the financial burden of breast cancer patients.

The day’s activities will include an auction, fashion show, live music, refreshments, and sales of Lolly Ella jewelry and accessories. A percentage of the store’s sales that day will go to Shades of Pink, along with 100 percent of proceeds from the sale of a rose quartz bracelet.

Lolly Ella will also sell the bracelet during October at its store at the West Bloomfield Plaza and donate all proceeds to Shades of Pink.

“Monies raised at the event will go to our client services program, which supports women in southeastern Michigan who, because of their breast cancer diagnosis and treatment, find themselves in financial distress,” says Karen Waldron, president of the charity’s board. “Women who qualify for our support may have their rent or mortgage, utilities, phone, or car payments made so they can focus on their recovery.”

Pamela Strauch, co-owner of Lolly Ella, says of the breast cancer organization: “They are helping and serving women in our community in their time of need as they battle breast cancer. As a woman-based business … this is one of our No. 1 priorities.”

Brighton Harley Davidson and Impulse Clothing Boutique, both of Brighton, will also support the event.