SFW Capital Partners Completes Sale of Ann Arbor’s DaySmart Software

Ann Arbor’s DaySmart Software, a provider of business management software, has been sold by SFW Capital Partners of Rye, N.Y. to LLR Partners of Philadelphia and Parthenon Capital of Boston. DaySmart currently serves businesses in the beauty salon, pet, spa, and tattoo shop sectors.
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DaySmart Software
DaySmart Software has been sold to LLR Partners and Parthenon Capital. // Image courtesy of DaySmart Software

Ann Arbor’s DaySmart Software, a provider of business management software, has been sold by SFW Capital Partners of Rye, N.Y. to LLR Partners of Philadelphia and Parthenon Capital of Boston. DaySmart currently serves businesses in the beauty salon, pet, spa, and tattoo shop sectors.

SFW acquired a controlling interest in DaySmart in September 2016. Since then, the company expanded its product portfolio and made investments in sales and marketing, doubling its sales team.

“We are incredibly proud of the transformational growth we’ve achieved at DaySmart in partnership with SFW,” says Jeff Dickerson, CEO of DaySmart. “SFW’s unique sector-focused experience and business building expertise proved to be incredibly valuable to DaySmart as we made substantial investments to pursue our strategy. We look forward to working with our new partners at LLR and Parthenon Capital to build upon our achievements and drive the next phase of growth for our employees, customers, and business partners.”

DaySmart developed Salon Iris, Orchid, 123Pet, and Inkbook business management software designed to make it easier for entrepreneurs to run and grow their businesses. These desktop and cloud apps are purpose-built for the salon, spa, pet, and tattoo industries.

“We are very pleased with the growth and development of the business in the last three years,” said DaySmart co-founders Christianna and Mark Jackson said in a statement. “Jeff and his team have done a tremendous job of expanding the product portfolio, executing the go-to-market strategy, and building strategic partnerships. We are grateful to have partnered with SFW. In addition to capital, SFW brought their network, expertise, and resources to propel the growth of DaySmart.”

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