The Somerset Collection in Troy is hosting seven pop-up stores this holiday season — Books & Folk, Macy’s Toy Store, MCM, Kimball International, Room to Grow, C’est La Vie Shoes & Accessories Holiday Edit, and SanaDetroit.
Many of the stores will donate a percentage of their sales to the community.
“We are excited about this very special opportunity for these businesses, our guests, and the communities we support,” says Nathan Forbes, managing partner of The Forbes Co. in Southfield, which owns and operates The Somerset Collection.
“The remarkable brands and entrepreneurs behind these pop-up stores have the ability to expand their presence and audience by opening at Somerset Collection for the holiday season, which is a testament to our mission to provide one-of-a-kind shopping experiences for our guests, complemented by charitable giving.”
Books & Folk
A collaboration between Assouline, a luxury book and gifts brand opening exclusively at Somerset for a second holiday season, and Folk, a café in Detroit’s Corktown neighborhood, will feature coffee and pastries for guests to enjoy while they peruse the collection of hand-bound books on culture and fashion.
Somerset Collection will donate 100 percent of book sales to Detroit Public Theatre (DPT), and a portion of sales from coffee and pastries to Keep Growing Detroit. It will open this Friday in Somerset Collection South, level one.
“Detroit Public Theatre artists and audiences are so grateful to The Somerset Collection for their longtime generous support of our work as storytellers who bring the written word to life onstage,” says Sarah Winkler, co-founder and artistic producing director at DPT.
“We are thrilled that every story given as a gift from this beautiful bookstore at The Somerset Collection this holiday season will help Detroit Public Theatre bring another bold relevant story to life for audiences on our stage.”
Kimball International: “Working from Home for the Holidays”
Traditionally an online store, Kimball International and Partnr Haus are bringing a one-stop solution for the entire workspace — office or home — to Somerset Collection North’s third level starting this Friday.
The showroom will feature different furniture and accessory vignettes for office spaces and study areas with QR codes to make purchases.
A portion of the profits from Kimball benefit Humble Design, a national nonprofit with a presence in Pontiac with a mission to furnish homes for families and veterans emerging from homelessness.
“Our theme, ‘Working from Home for the Holidays’ embodies our purpose: daring to be makers of possibilities for working, living, healing, and learning,” says Kim Montague, executive director of research and partnerships at Kimball. “We have chosen Humble Design as our charity partner for this space, an organization who also believes that a house becomes a home when you add joy to the equation.”
Room to Grow
This is a collaboration between local artist Joy Bradley, who makes larger-than-life handcrafted flowers, and Plant Economy, a Detroit startup selling plants and other sustainable products. The interactive pop-up will feature a “selfie garden” with a fantastical art installation.
Bradley, of Joy by Design, is putting a holiday spin on her stunning flower sculptures, filling the space at Somerset Collection with poinsettias, sprigs of pine and candy canes. Plant Economy is offering unique plant products for plant people. Made in Detroit, its products range from plants and planters to apparel and accessories, and are designed to highlight Black plant lovers, artists, florists, botanists, designers and creators.
Somerset Collection is donating a portion of sales from Room to Grow to Keep Growing Detroit. It opens Friday on level two of Somerset Collection South.
MCM, a luxury travel goods and accessories brand, is adding a second Somerset Collection location for the holidays, featuring a curated assortment featuring the new cubic monogram holiday collection pieces and other bestsellers.
The pop up was designed as an immersive winter wonderland featuring social activations with custom sticker art for Instagram, themed Snapchat filters, and an AR window display where customers can engage with the MCM holiday window. It opens Friday in Somerset Collection North.
“Somerset Collection has always been a great partner and location for the brand to thrive. We see lots of potential to continue to grow our presence here and in the greater Detroit market,” says Tony DiMasso, president of MCM Americas. “We are thrilled to launch this special pop-up to engage with our customers during the important holiday season and look forward to its success.”
The Little Toy Shop Around the Corner presented by Macy’s
Macy’s is presenting a classic toy store with a wide selection. Somerset Collection is donating 10 percent of sales from the pop up to the The Children’s Center in Detroit. It opens Friday at Somerset Collection North level two.
C’est La Vie Shoes & Accessories: The Holiday Edit
A holiday edit of the locally owned store C’est La Vie, which opened its first presence at Somerset Collection on the north side of the center last year. The holiday pop-up will offer footwear, accessories and faux fur for the season.
It opens December 2 at the Somerset Collection South level two.
Entrepreneur and designer Michael Sana is bringing SanaDetroit, a customer handcrafted streetwear line, to Somerset Collection. Sana launched SanaDetroit this past January, and the brand has already caught the eye and dressed the likes of top NFL and NHL players.
Every Sana pop-up is experiential, with the Somerset Collection location being designed as a classic burger joint. Guests can order from the menu, take a number, and be “called” for their order of one of Sana’s garments. It will be dropping new designs every week throughout the holiday.
A percentage of sales from Sana will be donated to SafePlay Detroit.