Sephora Opening Rochester Hills Store as Part of 35-store National Expansion

San Francisco-based beauty and wellness store Sephora today announced it will open 35 new locations across the U.S. this year, including one in Rochester Hills.
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Sephora
Sephora is opening a store in Rochester Hills as part of a 35-store expansion. // Photo courtesy of Somerset Collection

San Francisco-based beauty and wellness store Sephora today announced it will open 35 new locations across the U.S. this year, including one in Rochester Hills.

The first opening is planned for March 14 in New York’s Hudson Yards development. The new locations will open in 32 cities. Exact locations have yet to be announced.

Sephora has locations at the Somerset Collection in Troy, The Mall at Partridge Creek in Clinton Township, in JCPenney locations at Oakland Mall in Dearborn and Lakeside Mall in Sterling Heights, among other area stores.

While offerings vary by location, Sephora’s new stores will offer 13,000 products from more than 200 brands and include cosmetics, skincare, haircare, and fragrances. Services include complimentary makeup sessions, complementary skincare sessions, hour-long makeup sessions with experts (complimentary with $50 purchases), and hydrating facials (complementary with $75 purchases).

“At Sephora, we are constantly working to further enhance, personalize, and simplify the omnichannel experience for our clients, so the connection between the physical and digital is virtually seamless and highly customized at every touchpoint,” says Mary Beth Laughton, executive vice president of omni retail at Sephora.

Beauty classes and digital tools are also available.