Sage Hospitality Group Named Operating Partner at Detroit’s Shinola Hotel

Detroit-based Bedrock, a full-service real estate firm specializing in innovative city-building strategies, has announced Sage Hospitality Group in Denver will be the operating partner of downtown Detroit’s Shinola Hotel.
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Shinola Hotel
Sage Hospitality Group in Denver is the new operating partner of downtown Detroit’s Shinola Hotel. // Photo courtesy of Shinola Hotel

Detroit-based Bedrock, a full-service real estate firm specializing in innovative city-building strategies, has announced Sage Hospitality Group in Denver will be the operating partner of downtown Detroit’s Shinola Hotel.

The hotel is located at 1400 Woodward Ave. at E. Grand River. Sage will oversee daily operations and management of the property. Shinola Hotel joins the Sage Independent Hotel Collection, part of the company’s portfolio of more than 120 hotels, restaurants, and venues across 16 states and the District of Columbia.

“We are thrilled to add the iconic Shinola Hotel to our collection of independent, luxury lifestyle properties,” says Daniel del Olmo, president of hotels and restaurants at Sage Hospitality Group. “It is exactly these types of groundbreaking properties that underscore our commitment to becoming America’s favorite lifestyle hospitality company.”

Featured as part of Travel + Leisure’s “500 Best Hotels in World” list and Conde Nast Traveler’s “Reader’s Choice Awards,” the 129-room Shinola Hotel and has been referred to as “Detroit’s living room” and was designed to offer an original hospitality experience.

Accommodations include bespoke design by Gachot Studios and Kraemer Design Group such as handcrafted millwork, custom mattresses, and wallpaper inspired by patterns found during the renovation process.

The property marries two restored buildings — the former T.B. Rayl & Co. sporting goods and hardware store and the Singer sewing-machine store — with three newly constructed buildings complementary to downtown Detroit’s historic architecture.

“Since 2019, Shinola Hotel has been a quintessential part of downtown Detroit’s hospitality experience, setting the highest bar for quality craftsmanship and exceptional service,” says Andrew Leber, vice president of hospitality for Bedrock, which owns the property.

“As we turn the page and evolve to best serve our loyal clientele, we are confident that Sage Hospitality’s extensive industry expertise and operational excellence will help guide us into the future. We wish Mac&Lo the very best and thank them for their contributions to making Shinola Hotel what it is today.”

The Shinola Hotel has six food and beverage concepts on-property from NoHo Hospitality and James Beard Award-winning chef Andrew Carmellini. Guests can enjoy classic cocktails in the Living Room or the Evening Bar, taste the authentic southern Italian dishes at San Morello, or try the brews and Detroit-style fried chicken at The Brakeman and Penny Red’s.

Additionally, the hotel has special event venues such Bixby Hall and the Birdy Room for meetings and occasions.

For more information, visit shinolahotel.com.