Olympia Development of Michigan and metro Detroit-based BLUSH Enterprises Inc. have announced plans to open the first Michigan location of Colorado-based Rush Bowls.
The healthy, fast-casual restaurant will open along the Columbia Street shopping and retail destination in The District Detroit. It will feature meals-in-a-bowl crafted from fresh fruits and vegetables, blended with protein, vitamins, and other nutritious ingredients, and topped with organic crunchy granola and honey.
The Detroit location is one of five Rush Bowls locations set to open in Michigan under the leadership of Beth Lehman, franchisee, entrepreneur, and founder and president of BLUSH Enterprises. Her focus has been to reach high-foot traffic areas that serve professionals and are close to college and university campuses.
“Detroit’s revitalization is a perfect fit for this brand, and I’m so excited to be part of that energy,” says Lehman. “There’s a desire for healthy living and healthy food options, which makes The District Detroit the perfect market to launch Rush Bowls.”
Lehman, a Seattle native, launched BLUSH Enterprises in the metro Detroit area last year. She previously worked in the pharmaceutical corporate landscape. After visiting several neighborhoods and destinations throughout the city, Lehman selected The District Detroit for her new venture.
Rush Bowls was founded in 2004 in Boulder, Colo., by Andrew Pudalov, a former Wall Street executive. The chain uses premium ingredients, such as house-made jam and handmade peanut butter. The rapidly-growing chain has more than 105 locations throughout 21 states and Canada.
Rush Bowls’ current menu features more than 40 signature bowls and all-natural smoothies made with fruit and vegetable bases, including açai, avocado, and kale, along with vegan, gluten-free, soy-free, and dairy-free options.
“It’s actually a meal in a bowl. It’s simple and purposeful. It’s not an afterthought, and it’s not a snack. It’s fuel after a workout, fuel for the day, or fuel before a sporting event,” says Lehman, who is currently building relationships with local farmers to feature as many local ingredients as possible.
Rush Bowls’ Columbia Street location will be housed inside a 1,000-square-foot street-level retail space along the south end of the Fox Theatre and will be designed by von Staden Architects, a Royal Oak-based and woman-led design firm. Rush Bowls joins the fast-casual Cuban-inspired eatery, Frida Batidos; official retailer for the University of Michigan, The M Den; Sahara Restaurant & Grill, a Middle-Eastern and Mediterranean outpost; and a new Union Joints restaurant.
The Columbia Street destination, which neighbors the new nine-story Little Caesars world headquarters, will feature nearly 40,000 square feet of new retail, brick-paving, festoon lighting, and outdoor seating along a pedestrian-friendly strip.