Roush Opening New Entertainment-focused Technical Center in Orlando


Livonia-based Roush, a global product development services supplier, is opening an Orlando-based facility to expand Roush Entertainment Systems’ ongoing support of the themed attraction industry.

Since 2007, Roush’s Entertainment Systems group has engineered, designed, and manufactured ride seat systems, equipment, and show action figures for numerous popular theme parks from its main campus in Livonia. With the opening of the Orlando facility, Roush will provide an expanded level of support for the long-term engineering and operational requirements of the ride vehicles and service parts they have developed and manufactured.

“The Orlando facility will enable us to be on site, responding to our customers’ requests as soon as they arise,” says Jim Yagley, president of engineering services for Roush. “Being in the capital of the themed entertainment industry will allow us to really focus on engineering and technical support from a locally-based engineering team on hand for day-to-day work in the parks.”

The facility is expected to be fully operational in November. Initial service offerings will include engineering, design, development, mock-ups, and prototyping. The company plans to add on-site final assembly and light fabrication capabilities in the future.

“For more than 40 years, we’ve pushed the bar higher and higher for engineering ingenuity and excellence,” says Dean Massab, chief commercial officer for Roush. “Opening a new Orlando facility supports our long-term growth and diversification strategies by expanding our footprint and strengthening our position in target markets outside of the automotive industry.”

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