Rocket Mortgage Detroit Demo Day Announces 15 Finalists

Rocket Mortgage, the Detroit-based mortgage arm of Rocket Cos., today announced the 15 finalists for its fifth annual Detroit Demo Day competition. The finalists will compete for a share of more than $1 million in funding.
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Detroit, Michigan, USA downtown skyline from above at dusk.
Rocket Mortgage’s Detroit Demo Day has announced 15 businesses as finalists across four categories to compete for a share of $1 million in funding. // Stock Photo

Rocket Mortgage, the Detroit-based mortgage arm of Rocket Cos., today announced the 15 finalists for its fifth annual Detroit Demo Day competition. The finalists will compete for a share of more than $1 million in funding.

The finalists represent a broad segment of industries chosen by a diverse panel of Detroit-based entrepreneurs and business leaders. This year’s finalists include 12 Black-owned businesses, and more than half the finalists are woman-owned. Finalists are judged by a panel composed of entrepreneurs and past Detroit Demo Day winners.

Each finalist will be awarded a $25,000 grant and could receive up to $300,000 to support their businesses. The winners will be announced on Sept. 24 as part of a virtual event.

“Rocket Mortgage Detroit Demo Day personifies our commitment to catalyzing Detroit’s entrepreneurial ecosystem and building neighborhood wealth,” says Laura Grannemann, vice president of the Rocket Community Fund, the philanthropic arm of Rocket Mortgage and Rocket Cos. “Access to equitable capital is more important than ever. Providing significant grants to all finalists allows them to invest in their future and puts them on a path to success.”

There are four categories: start, for businesses launching and introducing their product or service to the market; pivot, for businesses who had to adapt due to the pandemic; scale, for community anchor businesses that are looking to expand; and new this year, youth, created for entrepreneurs ages 8 to 18 looking to start or scale their businesses.

Start Category (Winner receives $125,000 in grant funding):

Pivot Category (Winner receives $200,000 in funding):

Scale Category (Winner receives $250,000 in funding):

Youth Category (Winner will receive $10,000 in funding):

  • Camani – Artistic and luxury fashion
  • MT’s Customs LLC – Custom designs
  • Anansee – Storytelling assistance
  • Global Kid Media CEO – Telling next generation’s stories
  • Carter’s Concessions – Healthy snacks

Finalists will also be competing for the People’s Choice grant within their category worth $25,000. Voting for this award will open September 20 on the Detroit Demo Day website and winners will be announced during the virtual event.

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