Rocket Mortgage Classic Changes Name to Reflect Sponsor’s New Brand

Detroit’s only stop on the PGA Tour, known for six years as the Rocket Mortgage Classic, will have a new name for its seventh edition — the Rocket Classic.
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Following the rebrand of Rocket Cos. services under the Rocket brand umbrella, the Rocket Mortgage Classic has been changed to the Rocket Classic. // Photo by Tim Keenan

Detroit’s only stop on the PGA Tour, known for six years as the Rocket Mortgage Classic, will have a new name for its seventh edition — the Rocket Classic.

The change comes following the recent announcement of a refreshed brand identity by the tournament’s Detroit-based title sponsor, Rocket. The tournament’s website also has transitioned to RocketClassic.com.

The newly minted Rocket Classic will be played June 25-29 at the Detroit Golf Club.

“We are proud to unveil the new brand for the Rocket Classic alongside Rocket’s refreshed visual identity,” says Bill Emerson, president of Rocket Cos. and the Rocket Giving Fund. “The Rocket Classic is more than a golf tournament — it’s a driving force for positive change in Detroit, advancing our Changing the Course initiative to bridge the digital divide. This effort is a perfect reflection of Rocket’s mission to make a meaningful impact in the communities we serve.”

Since the tournament’s inception in 2019, the Rocket Classic has generated nearly $10 million to support local Detroit nonprofits, including nearly $6 million for its landmark “Changing the Course” initiative to end Detroit’s digital divide.

Designed to position Rocket as one of the most influential and inclusive brands in America, the company’s updated visual identity unifies its diverse services under the overarching “Rocket” brand, creating a “seamless and impactful” end-to-end homeownership experience.

As part of the effort, the company has introduced a reimagined logo, wordmark, typeface, and color palette that it says celebrates the modern American dream of homeownership.