Detroit-based Rocket Mortgage is bringing one of esport’s biggest North American events — the League of Legends Championship Series Summer Finals — to Little Caesars Arena in Detroit Aug. 24-25.
Expected to attract more than 15,000 esports fans, competitors in the LCS Summer Finals will vie for a $100,000 purse and a chance to represent North America at the 2019 League of Legends World Championship, which takes place in Europe later this year.
“We are doubling down on esports by supporting one of the biggest tournaments in the sport and bringing it to our hometown,” says Jay Farner, CEO of Quicken Loans. “The esports community strongly aligns with what we stand for as the nation’s largest FinTech lender – industry disruption and groundbreaking innovation.
“This is the latest in a long history of big innovative events to connect with passionate fans — from the Quicken Loans Carrier Classic and the Billion Dollar Bracket to the Rocket Mortgage Homestretch Sweepstakes — so bringing one of the biggest esports events to Detroit is the exciting next step.”
Riot Games is the publisher of League of Legends (LoL) and the operator of the League Championship Series, which has 13 professional leagues in regions around the world.
In addition to bringing the 2019 League of Legends Championship Series Summer Finals presented by Rocket Mortgage to Detroit, the company is an active sponsor of 100 Thieves and its LoL team, which will participate in the tournament.
“We always strive to bring League of Legends to new locations around the region and are excited to offer one of the top esports events in North America to the passionate fans in Detroit for the first time,” says Chris “Chopper” Hopper, head of esports for North America at Riot Games.
This year’s Summer Finals in Detroit comes on the heels of the LCS Spring Final in St. Louis, which featured a sold-out crowd and an even greater audience online. More than 600,000 online fans of the LCS tuned in at the peak of the broadcast, generating more than 2.4 million total hours of viewership. The recent League of Legends World Championship, which attracted a global audience of nearly 100 million unique viewers for the final match, eclipsed any major North American sporting event.