Rocker Sammy Hagar to Launch Red Rocker Brewing Co. with Detroit Concert

Rock and Roll Hall of Famer Sammy Hagar will celebrate the launch of the Red Rock Brewing Co. in Detroit with a concert at The Filmore Detroit on Oct. 23.
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Red Rocker beer can
Rock star Sammy Hagar is celebrating the launch of Red Rocker Brewing Co. in Detroit with a concert in The Filmore Detroit on Oct. 23. // Photo courtesy of Red Rocker Brewing Co.

Rock and Roll Hall of Famer Sammy Hagar will celebrate the launch of the Red Rock Brewing Co. in Detroit with a concert at The Filmore Detroit on Oct. 23.

“Rock and roll is at the heart of Red Rocker Brewing Co., and there’s no better place to brew our beer than in Detroit Rock City,” Hagar says. “We created Red Rocker Lager to not only honor the fans, but to also pay tribute to the soul of Detroit rock and roll. Our head brewer Cameron Schubert and I worked together with Brew Detroit for months, tasting, tweaking, and reformulating our beer until we got it to be exactly what we’d envisioned. I can’t wait for beer lovers in Michigan and all around the country to try it.”

Schubert is a Michigan native and has been a brewer for nearly 15 years. In addition to being the head brewer at Red Rocker, he also is a co-founder along with his father Eric Schubert. The first beer to be brewed at Red Rocker is a Mexican-style lager created to be a nod to Hagar’s Cabo Wabo roots in Cabo San Lucas, Mexico.

Hagar says the beer is a golden, medium bodied Mexican-style lager that is light, crisp, and refreshing, with a touch of sweetness. Brewed in partnership with Brew Detroit facility in Corktown, the beer will be available in four-packs of 16-ounce cans and is rated as 4.3 percent ABV. It will be sold in liquor stores throughout Michigan and soon will be shipped to select states throughout the U.S.

To learn more about Hagar’s concert and to order tickets, visit here.