Roadkill Nights Drag Race Festival Moving to Downtown Pontiac

MotorTrend Presents Roadkill Nights Powered by Dodge, the annual August drag race festival that has been run for seven years on Woodward Avenue adjacent to the M1 Concourse in Pontiac, has announced it is moving north into the city’s downtown area.
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The summer street-legal drag racing festival Roadkill Nights is moving north on Woodward Avenue from M1 Concourse to downtown Pontiac. // Photo courtesy of Dodge

MotorTrend Presents Roadkill Nights Powered by Dodge, the annual August drag race festival that has been run in recent years on Woodward Avenue adjacent to the M1 Concourse in Pontiac, has announced it is moving north into the city’s downtown area.

Scheduled to take place on Saturday, Aug. 12, the new starting line for street-legal drag racing competition is moving to the corner of Woodward Avenue and W. Pike St. in downtown Pontiac.

“We can’t wait to bring Roadkill Nights and street-legal drag racing to the heart of downtown Pontiac,” says Tim Kuniskis, CEO of the Dodge brand for Stellantis in Auburn Hills. “Roadkill Nights continues to evolve each year, with the Pontiac stop serving as the second of two Roadkill Nights events in 2023. Our little horsepower circus has grown from a grassroots event to a can’t-miss event for any true muscle car enthusiast.”

The first Roadkill Nights of 2023 took place in Las Vegas where a 1,025-horsepower Dodge Challenger SRT Demon 170, the seventh and final Dodge “Last Call” special-edition vehicle to be revealed, was helicopter dropped onto The Strip at Las Vegas Motor Speedway in March.

“With an expanded footprint and a new venue, we are thrilled to bring the excitement of street-legal drag racing and the dynamic experience of MotorTrend Presents Roadkill Nights Powered by Dodge to downtown Pontiac,” says Eric Schwab, senior vice president and head of revenue, operations, and strategic partnerships for the MotorTrend Group.

“If you’ve ever dreamed of witnessing the adrenaline of drag racing on Woodward Avenue, this is the event for you. Whether you’re a drag racer, a car enthusiast, or simply looking for a fun car festival with your family, Roadkill Nights guarantees an unforgettable experience.”

In addition to street-legal drag racing, Roadkill Nights Powered by Dodge in Pontiac will feature a classic and modern muscle car show, Dodge Thrill Rides, Dodge displays and Dodge performance vehicles, a vendor midway, and more.

In other Stellantis news: The automaker has been selected as a Best of the Decade award winner by Minority Business News USA and Women’s Enterprise USA magazines for its long-standing dedication to building wealth for diverse business owners.

The honor recognizes companies that are the best-of-the-best in supply-chain diversity, excelling in their commitment to minority business development and inclusion. This list celebrates outstanding supplier diversity programs that consistently drive progress and innovation in the supply chain.

“It is an honor to be recognized for our hard work so far, and the work we continue to do to grow our diverse supply base,” says Bruno Olvera, Stellantis head of supplier diversity development at Stellantis. “This year, we mark our 40th anniversary of supporting diverse business owners.

“We have worked tirelessly to foster a culture of collaboration and support with our suppliers, particularly focusing on empowering underrepresented businesses and communities. Receiving an award such as the Best of the Decade reaffirms our company-wide commitment to diversity, equity, and inclusion, and encourages us to continue being an industry leader in this area.”