Report: Shoppers’ Use of Mobile Apps Doubles in Past Year

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More than 40 percent of consumers use mobile apps while shopping to compare prices, get coupons, or speed-up checkout — a trend that has more than doubled in the past year, says a new report from Ann Arbor-based CFI Group.

“Mobile applications allow an opportunity for retailers to engage with customers whenever and wherever they are,” says Terry Redding, a CFI Group spokesman. “Customers want to receive tailored communications, not only to see that retailers are showing an interest in them, but for quick accessibility and convenience.”

Of those surveyed, 51 percent indicated they would be very likely to use mobile apps to increase the checkout process when the technology is available, and nearly half said that they would favor a store with advanced mobile capabilities.  Another 47 percent say they use their smart devices to compare product prices at competing retailers, with 45 percent redeem coupons and offers received via mobile.

“It is crucial for retailers to keep up with advanced mobile capabilities to maintain high customer satisfaction,” Redding says.

The largest group of consumers using mobile apps while shopping is 18-34 year olds, at 67 percent. The report showed that most of the consumers surveyed had at least two to four mobile shopping apps on their devices.

To read the full Retail Satisfaction Barometer, visit cfigroup.com.

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