Report: Nearly 90% of Michigan Jobs Require Digital Skills

The National Skills Coalition (NSC) released new data today spotlighting the demand for digital skills in Michigan’s labor market.

The NSC analysis found 89 percent of jobs analyzed require digital skills, including those in Michigan’s priority sectors like manufacturing, health care, and agriculture.

Previous NSC research found one-third of workers lack the foundational digital skills necessary to enter and thrive in today’s job market, pointing to a significant divide in Michigan’s workforce readiness.

The findings come at a pivotal moment as states plan to implement the historic $40 billion Broadband Equity Access and Deployment Program (BEAD), part of the Bipartisan Infrastructure Law passed by Congress in 2021. Over the next few years, more than $1.5 billion will be directed to Michigan through the BEAD program.

Over the next year, the NSC will work with policymakers, its member state coalitions, Comcast, and non-profit partners to ensure local, state, and national leaders are aware of and take advantage of public sector digital equity funds to invest in skill development programs.

“This new research demonstrates the urgency — and the payoff — if Michigan directs a significant portion of BEAD resources to high-quality digital skills training programs,” says Rachel Unruh, chief of external affairs for the National Skills Coalition. “Digital skills bring the magic to connectivity, and are essential to advancing equity, opportunity, and economic growth.”

The new report also found public investments to close the digital skill gap can generate measurable economic payoff for workers, businesses, and the broader economy. For workers, moving from a job that requires no digital skills to one that requires just one digital skill can yield a 23 precent increase in wages.

For employers, providing workers with upskilling opportunities can save businesses $25,000-$78,000 in turnover and retention costs per employee.

The demand for digital skills was found across every industry and in almost every occupation, including entry-level and frontline positions. The most in-demand digital skills in Michigan include data entry, computer literacy, and Microsoft Excel. High-demand, industry-specific skills include construction and manufacturing software, electronic medical record software, SAS statistical software, and SAP.

“Gaining a new digital skill is like turning on the electricity after a lifetime of burning candles,” says Marcus Keech, director of government affairs at the Grand Rapids Chamber. “Our goal is to fuel the continued growth of our workforce by working together with policymakers, business leaders, and organizations like Comcast to address gaps and accelerate workforce potential — supporting digital skills education will help us do exactly that.”

To support Michigan’s digital equity journey, Comcast has invested more than $855 million in technology and network infrastructure, and more than $13.5 million in cash and in-kind contributions to nonprofit organizations across Michigan in the last three years.

“Digital skills training unleashes the potential of high-speed internet within homes and businesses,” says Craig D’agostini vice president, government and regulatory affairs, at Comcast. “We’re proud to be a partner in Michigan’s digital equity journey, and to continue to work with policymakers and community leaders to close the digital divide. Together, we can ensure the success of Michigan’s workforce, today and tomorrow.”

Project UP is Comcast’s $1 billion commitment to advancing digital equity in the company’s footprint in Michigan and across the country. To support Michigan’s digital equity efforts, Comcast offers several programs to increase internet accessibility and skills training opportunities, including:

• The Comcast Internet Essentials program provides low-cost, high-speed broadband service to income-constrained households, connecting more than 1 million students, parents, veterans, and seniors in Michigan.
• Comcast also participates in the federal government’s Affordable Connectivity Program (ACP), which provides qualifying households a $30 monthly credit toward internet and mobile services — often making internet service in the home free.
• Comcast operates more than 60 Lift Zones across Michigan. Lift Zones are robust Wi-Fi hotspots in safe spaces designed to help students get online and participate in remote learning. Many sites also serve adults and can connect them to job searches, health care information and public assistance, and digital skills content.

As a nonprofit, non-partisan 501(c)(3) organization, National Skills Coalition relies upon the philanthropic support of its members, foundations, businesses, and individual donors. Supporters include Comcast, Ballmer Group, Bill and Melinda Gates Foundation, W.K. Kellogg Foundation, Microsoft, Walmart, and more.

For more information, visit nationalskillscoalition.org/.