Deal activity in the automotive sector during the first half of 2025 was tempered by continued uncertainty surrounding global tariffs and elevated interest rates, according to a new report from PwC.
These headwinds contributed to a “wait and see” approach among private equity (PE) firms, a stance many anticipated would ease following last year’s U.S. presidential election, but which has largely persisted.
Despite a sluggish start to 2025, cautious optimism is emerging among automotive dealmakers.
Inflation declined to 2.4 percent in March 2025 — the lowest rate in months — offering a potential tailwind for economic stability. At the same time, the rise of AI and software startups is opening up new avenues for forward-looking automotive players, particularly those able to meet the evolving demands of adjacent sectors such as drones and aerospace.
PE firms are also eyeing opportunities created by tariff-induced disruptions, especially among automotive companies with significant cross-border exposure. Distressed assets in this space may offer compelling value-creation potential.
In addition, reduced sector valuations — driven by ongoing geopolitical and economic uncertainty — could present attractive entry points for well-capitalized companies and investors ready to deploy capital strategically.
The momentum toward consolidation and divestiture of non-core assets is expected to sustain larger-scale deals on the horizon. As automotive companies face increasing pressure to innovate, optimize costs, and build resilience in volatile markets, strategic portfolio reshaping has become a critical lever for value creation.
- Divesting non-core businesses allows companies to sharpen their focus on high-growth, high-margin areas, freeing up capital and management bandwidth to invest in transformative technologies such as electrification, autonomy and software-defined vehicles. For instance, a major U.S. automaker’s decision to spin off its autonomous vehicle venture highlighted a broader industry shift toward prioritizing core electrification and software strategies.
- Consolidation, meanwhile, enables scale, synergies, and access to adjacent capabilities. Mergers between suppliers in areas like powertrain, interiors, and advanced driver-assistance systems (ADAS) are helping players reduce cost structures, streamline R&D, and better align with OEMs’ shifting demands. A prominent example is the merger of two major European automotive suppliers, which resulted in the creation of a leading global player with enhanced strengths in cockpit electronics and mobility solutions.
- Additionally, alliances across the original equipment network illustrate how strategic partnerships can help de-risk innovation and accelerate time to market for emerging technologies. For example, collaborations between established Japanese automakers in electric vehicle development show how shared investment and expertise can drive progress while managing risk.
As geopolitical pressures, regulatory demands and technological disruption continue to reshape the sector, dealmakers are increasingly focused on strategic fit and long-term value creation, rather than short-term cost savings alone.
Global trade tensions and divergent tariff regimes continue to be a critical focus for dealmakers in the automotive sector.
The persistence of tariffs — particularly those targeting key automotive components and raw materials — has created an unpredictable environment for cross-border transactions. As a result, dealmakers with a more risk-averse investment philosophy have adopted a cautious stance, slowing deal activity in regions (e.g. North America, Europe) heavily impacted by protectionist policies.
However, for investors with higher risk tolerance and strong liquidity positions, this uncertainty presents a unique opportunity. As diligence-led valuations have declined by as much as 20 percent in fiscal year 2025, strategic buyers and PE firms are finding potential value in distressed or undervalued automotive assets, particularly those with global footprints.
Simultaneously, shifting regulatory frameworks — especially regarding emissions standards — are influencing investment decisions. The European Union recently relaxed certain emissions requirements in response to slower-than-expected electric vehicle (EV) adoption, aiming to provide automakers with more flexibility during the energy transition.
A similar regulatory rollback has been observed in the UK. Industry observers anticipate the U.S. may follow this trend under the current administration, aligning with a more gradual EV transition and easing compliance burdens for OEMs and suppliers alike.
These developments have broad implications for the automotive value chain. EV manufacturers, battery suppliers, and critical mineral producers — including lithium and rare earth elements — may face near-term headwinds due to reduced policy support and consumer hesitancy.
However, this recalibration in expectations is also generating attractive entry points for long-term investors. As valuations retreat and demand growth levels off, those with a strategic outlook and operational expertise may find compelling opportunities to invest in next-generation mobility at a discount.
In short, volatility in trade and regulatory policy is reshaping the M&A landscape, but for bold, well-capitalized dealmakers, it may be a window to capture value amid the disruption.
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