RedLine Athletics Set to Open Multiple Youth Athletic Training Centers in Michigan


RedLine Athletics, which operates youth athletic training centers that includes coaching from former professional athletes, today announced it will open 12 locations in Michigan, with the first opening next month in Farmington Hills (24800 N. Industrial Drive).

Another three locations are set to open by the end of the year, including one in Dexter. The franchise also has locations in Arizona, California, Illinois, Minnesota, Ohio, Texas, Colorado, Virginia, and soon, Georgia.

RedLine Athletics Youth Athletic Training Centers offer sport-specific training programs developed to help young athletes (aged 8 to 18) become stronger, faster, and more powerful. The company’s trainers mentor young athletes through custom designed, sport-specific training programs that are goal orientated.

The youth athletic training centers complement club teams, town recreational leagues, and high school programs with customized workouts.

Alvin Bing, a regional developer with RedLine Athletics, has partnered on the expansion with John Leonesio, CEO of RedLine Athletics Franchising. Leonesio, who launched and later sold both Scandinavian Health Spa’s and The Q, the Sports Club, founded Massage Envy in 2002. He took the franchisor from concept to a $300 million operation with more than 800 licenses awarded.

“I think folks recognize the demand is there within this market for a youth athletic training center concept such as the one that RedLine Athletics offers,” says Bing. “There has always been a lot of athletic talent found within the state of Michigan. Our training centers offer (young adults) greater flexibility and more individualized training programs.

“Having this many training centers launched in one region within such a short period of time is definitely exciting, and speaks to the potential of this concept being a leader in this market space.”

The franchise opportunity — part of a $7 billion annual youth sports market — offers multiple revenue streams, including memberships, private training, group fitness, teams, gift memberships, and merchandise sales. The company also offers proprietary training materials.

RedLine Athletics is based in Scottsdale. For more information, contact Alvin Bing at

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