Farmington Hills-based multiple listing service Realcomp II Ltd. has partnered with Roomvo to bring interactive home visualization to MoveInMichigan.com and OneHome listings. Roomvo’s visualization is available to all 16,000+ Realcomp subscribers as a free member benefit.
Roomvo is one of the leading visualization platforms for both the home decor and real estate industries, with millions of consumers said to be using the platform on a monthly basis. Roomvo is designed to empower real estate professionals, homebuyers, and homeowners to reimagine spaces — whether by previewing home decor products in their own rooms or visualizing potential homes.
With Roomvo, buyers can instantly reimagine listing photos by changing flooring, wall colors, and furniture, helping them better understand a home’s potential before scheduling a showing. The result should be a more engaging consumer experience, more time spent exploring listings, and stronger conversations between agents and the buyers they serve.
“Realcomp is committed to making available efficient, reliable tools that provide value for subscribers and their client,” says Karen Kage, CEO of Realcomp II Ltd. “Roomvo helps agents show a property’s potential in a more compelling way, and it does so with the compliance safeguards and consumer disclosures our members and the industry expect.”
As visualization becomes more common across real estate, compliance and consumer transparency have become increasingly important, according to Realcomp. Roomvo is designed with those needs in mind: any downloaded or shared restyled image includes watermarking and disclosure language.
Realcomp members can offer a modern visualization experience while staying aligned with the transparency standards the industry expects without any additional work on their end.
To support member adoption, Realcomp and Roomvo have partnered on a series of free training webinars, giving agents a hands-on introduction to the platform and showing how to use it effectively in listing presentations and buyer conversations.
“Compliance in visualization isn’t a nice-to-have anymore, it’s what responsible MLSs are asking for,” says Pawel Rajszel, CEO of Roomvo. “Realcomp asked the right questions, and we built the answers in.”
