Ram Trucks, Country Singer Easton Corbin Partner to Debut Song, Commercial Campaign


Country music singer Easton Corbin has partnered with Ram Trucks to debut a new song, “Let’s Ride,” that will be used in commercials and music videos for the Ram Truck brand.

"When you think about songs you want to perform, you often think about songs you heard while in your favorite truck," Corbin says. "It's easy to write a song like 'Let's Ride' because it is all about fun and having a good time, which is what the Ram brand is all about."

Two 30-second ads for Ram Trucks will air nationally this month and August that feature the new song. The official music video for “Let’s Ride” premiered today on Yahoo!Music and can be found Saturday on VEVO, YouTube, and Yahoo Ram Country, among other digital services. The song is now available on all streaming music services.

"It’s rewarding to know that Easton (Corbin), one of the hottest young artists in country music today, wrote the song inspired by his ongoing experiences behind the wheel of our Ram trucks," says Olivier Francois, chief marketing officer for FCA Global.

Francois says Ram and Corbin also collaborated on an upcoming "behind-the-scenes" video, which will be released in August. He says Ram has partnered with Corbin in the past for initiatives like the Ram Truck brand's 2012 "Road to the Ram Jam" sweepstakes and concert.

To watch the music video, visit RamCountry.yahoo.com/.