The Ram Truck brand, which has its North American headquarters in Auburn Hills, is launching a new advertising campaign this spring for its commercial truck lineup that salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities.
The multimedia ad campaign, “Giants,” is part of a season sales event that offers special incentives on the Ram Commercial lineup of trucks and vans.
“Our new Ram ‘Giants’ campaign reinforces the full lineup of Ram Commercial vehicles, purpose-built to support and improve the productivity of businesses everywhere,” says Marissa Hunter, vice president of marketing at North America, Stellantis. “At a time when this country’s skilled tradespeople and business owners are demonstrating extraordinary fortitude, delivering this compelling message of strength, resilience and courage is our way of paying tribute to the hardworking and heroic American workforce.”
The campaign focuses on the determination of the working class and the role they play in shaping the nation’s future. Recognizing the tradespeople as giants, each spot reminds viewers that it is American working-class heroes and small business owners who produce food, deliver goods, and manufacture parts, components, and machines.
The campaign spans across broadcast, digital and social media, including Ram brand’s official YouTube, Facebook, Instagram and Twitter channels with two, new, 30-second broadcast spots that focus on Ram work trucks and ProMaster vans. An extended 60-second version of “Giants” can be viewed on the Ram brand’s official YouTube channel.
The Ram Truck brand created the “Giants” campaign in partnership with Sheet Metal Arts.
In 2009, the Ram Truck brand was launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. The lineup of trucks includes the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster, and ProMaster City.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis, visit www.stellantis.com.