Ram Truck Brand Unveils New, Limited Package Options for 2017


Auburn Hills-based Ram Truck today announced that it will release a new 2017 limited-edition Ram 1500 Mojave Sand package, as well as reintroduce a limited run of its Ram 1500 Ignition Orange Sports package.

The exterior of the Ram 1500 Rebel Mojave Sand package features Mojave Sand paint and a black-decaled performance hood. The interior, which is fully black, features anodized bezels on the doors, a center console, instrument panel, and gauge cluster trim rings.

All-black seats with black embroidery replace Radar Red seat backs and embroidery. Light Slate Gray accent stitching traces the instrument panel, center console lid, doors, and seats, while deep rubber floor mats are embossed with gray Ram’s head logos.

“The Ram 1500 Rebel has been a crazy-hot seller for us,” says Nick Cappa, a spokesperson with Ram Truck. “Adding the unique and exclusive Mojave Sand color with an all-black interior will add to the momentum.”

The Ram 1500 Rebel Mojave Sand limited edition is available in Rebel configurations and options at a starting MSRP of $45,590, plus $1,320 in destination fees. Mojave Sand production is limited to 1,500 units, and will start arriving in dealerships next month.

The 2017 Ram 1500 Ignition Orange models feature a monochromatic exterior hue with body-color grille, a sport performance hood with black decals, a black Ram’s head grille badge, black tailgate badge, and black body-side badges.

Interior treatments for the Ignition Orange Sport include copperhead accent stitching throughout the cabin, sport embroidery on the seats, Ram’s head embroidery on the headrests and colored-accent sport mesh on the seat inserts, and anodized orange-painted spears and trim rings.

“Last year we built a small batch of Ram 1500 Ignition Orange Sport models,” Cappa says. “They sold out shortly after orders opened. This year we’ll add a black wheel and trim package for even greater contrast with the bright Orange monochromatic paint.”

Only 1,500 units of the bright-orange 2017 Ram 1500 Sports will be produced. The Ram 1500 Ignition Orange Sport package is limited to Crew Cab V-8 models with a starting MSRP of $43,740, plus $1,320 in destination fees. The trucks are arriving in dealerships now.

The Ram Truck brand was launched as a stand-alone division in 2009. Ram Truck brand sales, which include the Ram pickup, Ram ProMaster, and Ram ProMaster City, were up 12 percent in October as the Ram pickup truck posted a 7 percent gain and sales of the Ram ProMaster van increased 92 percent.

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