Auburn Hills-based Stellantis’ Ram Truck brand has added the new 2023 Ram 1500 Rebel and TRX Lunar editions to its light-duty truck lineup.
The Ram 1500 Rebel and TRX Lunar editions come with a unique ceramic gray exterior color and offer customers another option for exterior and interior appointments and content.
“Our passionate customers tell us their Ram trucks are an extension of their personality that allows them to stand out from the crowd,” says Mike Koval Jr., CEO of the Ram brand for Stellantis. “The Ram 1500 Rebel and TRX Lunar editions are great-looking trucks with easy-to-use features that do just that.
“We continue to listen to and deliver for them by offering the best combination of unique exterior and interior appointments and content for even greater personalization.”
The 2023 Ram 1500 TRX Lunar Edition comes with the 6.2-liter supercharged HEMI V-8 engine. The Ram 1500 Rebel Lunar Edition offers an additional opportunity for customers to get a Ram truck with an exclusive, limited-run color offering.
Both the Ram 1500 Rebel Lunar and Ram 1500 TRX Lunar editions will be available in limited quantities later this spring.
The Ram 1500 Rebel Lunar Edition was engineered to provide drivers with off-road performance along with a unique exterior design for personalization. Available with the Rebel Level 2 equipment group and the 5.7-liter HEMI eTorque V-8 engine, the Ram 1500 Rebel Lunar Edition features also includes an exclusive ceramic gray exterior paint color, a Rebel graphic on the hood and bed, black badging, bumper and grille, and 18-inch gloss black wheels.
The Ram 1500 TRX Lunar Edition was developed to offer performance truck buyers a wide selection of unique content for even greater personalization and features a unique combination of technology, graphics, performance, and exterior appearance direct from the factory.
In other Stellantis news, Mark Stewart, Stellantis North America COO, and Lottie Holland, vice president – diversity, inclusion, engagement, and EEO compliance, were each presented with equity honors awards by the National Minority Supplier Development Council (NMSDC). The awards are given to corporate chief officers who have been recognized by their peers as true leaders of economic equity and minority business integration.
Stewart received the Chief Operating Officer of the Year award and Holland received the Chief Diversity Officer of the Year award at a ceremony in Miami on May 9.
“This is an incredible honor, one I share with our entire team at Stellantis,” says Stewart. “Our long-standing commitment to diversity and inclusion is a business imperative that has shaped our company’s purpose – powered by our diversity, we lead the way the world moves.”
“At Stellantis, we believe we are more than an automotive company,” says Holland. “We are a source of economic empowerment for people and communities that have not participated fully in our economy or that have been denied economic justice.”
Since 1983, the company has purchased more than $100 billion from diverse-owned suppliers and, in 2022, spent nearly $8 billion in North America with this same group of suppliers. In 2022, Stellantis increased the diversity of its salaried U.S. workforce by 58 percent, including a 27 percent increase in gender diversity and a 39 percent increase in ethnic diversity.
Additionally, Stellantis launched two supplier development programs – MentorWE and the National Black Supplier Development Program – for women- and Black-owned suppliers, respectively, to prepare them for future contracting and procurement opportunities.
Earlier this month, Stellantis was recognized by DiversityInc for its efforts to diversity, ranking 30 on the publication’s list of Top 50 companies for diversity in the U.S., second on the supplier diversity specialty list, moving up from third in 2022, and 17 of top companies for black executives.
