Ram Introduces Third Phase of U.S. Armed Forces-inspired Built to Serve Trucks

The Ram Truck brand of Auburn Hills’ Fiat Chrysler Automobiles will begin production next month on the third installment of its Built to Serve Edition trucks at its Sterling Heights Assembly Plant.
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2021 Ram 1500 Built to Serve Edition
The 2021 Ram 1500 Built to Serve Edition with aeronautical-inspired features. // Photo courtesy of FCA

The Ram Truck brand of Auburn Hills’ Fiat Chrysler Automobiles will begin production next month on the third installment of its Built to Serve Edition trucks at its Sterling Heights Assembly Plant.

This version, including 1,250 models in Anvil paint and 1,500 in Billet Silver, has aeronautical-inspired interior features with Light Diesel Gray accents, honoring America’s air-based armed forces.

“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest Built to Serve offering,” says Mike Koval Jr., head of Ram Brand at FCA – North America. “The Built to Serve adage is something Ram truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”

The launch of the third installment of the Built to Serve Edition trucks coincides with today’s 73rd anniversary of the U.S. Air Force. A new Built to Serve Edition model, representing another one of America’s land, air, or sea-based military branches, continues to launch approximately every three months.

Each of the five U.S. military service branches has been or will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, mission, and history of that service. One of each branch’s Built to Serve Edition models is offered in a new low-volume paint option exclusive to the program.

The Built to Serve Edition Ram trucks are offered in the following colors and limited numbers:

  • Gator (1,000 units) and Diamond Black (1,000).
  • Ceramic Gray (1,000) and Patriot Blue (1,000).
  • Anvil (1,250) and Billet Silver (1,500).
  • Tank (1,000) and Flame Red (1,000).
  • Spitfire (500) and Bright White (500).

Ram Built to Serve Edition trucks feature other interior and exterior features that set them apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.

Built to Serve Edition trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a Technical Gray finish. Body-color wheel flares also accent the exterior.

Each of the new Ram front ends features an all-black grille and surround, black bumpers, and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

Inside, the Built to Serve Ram trucks representing each of the five military branches, accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone, or Orange.

These new Ram models also are ready to display their owner’s military pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their trucks. Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment webbing to attach additional equipment or pouches.

As part of the Built to Serve initiative, Ram is promoting its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the Built to Serve Edition trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.

Ram Nation is recruiting individuals to donate their time and to volunteer in their own communities across the nation. In addition to activating the Ram Nation volunteer corps across the U.S., Ram is extending the invitation to all individuals, regardless of whether or not they are a Ram truck owner. To join and learn about new Ram Nation volunteer events, new members can register here.

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