Ram Launches 2018 Harvest Edition, Targets Agricultural Operators

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Ram Trucks today announced the 2018 Harvest Edition, the industry’s first agricultural market-specific truck designed for America’s farm families. The Harvest Edition will be available across the Ram 1500, 2500, and 3500 lineups, in all four-door quad, crew, and mega cab configurations, and all box lengths and powertrains.

In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available, as well.

“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” says Mike Manley, head of Jeep and Ram brands for FCA Global.

“Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”

Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off road tires, which are intended to help owners comfortably navigate rough farm roads and pastures.

Other farm-life essentials include black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates, tow hooks, and heated seats. Ram Heavy Duty models also come with on/off road tires and a cargo-view camera.

The Harvest Edition also comes standard with an 8.4 inch UConnect 4C touchscreen radio with navigation, 4G Wi-Fi, Apple Car Play and Android Auto, giving owners connectivity and access to smartphone map mirroring, weather maps, and more.

The Ram 1500 Harvest Edition has a MSRP of $39,910 with a $1,395 destination fee, and the Ram Heavy Duty models begin at $46,235. The vehicles will go on sale in the third quarter of 2017.

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